In 2022, AI technology, particularly generative AI, has been a hot topic, and this trend now extends to video creation. QuickVid, a new web service, can automatically generate short videos for platforms such as YouTube, Instagram, TikTok, and Snapchat. It is not a new AI but a combination of multiple generative AI systems into one tool.
QuickVid was created by Daniel Habib, a developer who previously worked on Facebook Live and video infrastructure at Meta, and launched on December 27th. It is relatively simple at the moment, but Habib plans to add more personalization options in January.
Users can easily create videos by entering a prompt describing the subject they want to make a video about. QuickVid takes this prompt and uses GPT-3’s generative text capabilities to generate a script. Keywords are then extracted from the script or entered manually. QuickVid selects a background video from a royalty-free stock media library and uses DALL-E 2 to generate overlay images. It combines these elements using Google Cloud’s text-to-speech API to output the narration and create the final video.
Unlike Meta and Google, which use generative AI to generate entirely new videos, QuickVid uses a repetitive and templated format of short videos by combining existing AI to create visuals. However, the quality of these videos is mixed, and they may not yet be of sufficient quality to be posted on platforms as they are. Habib is aware of this and is working to improve QuickVid.
QuickVid users retain the rights to commercially use the content they create and have permission to monetize it on platforms such as YouTube. However, the copyright status of AI-generated content is still unclear, and it is possible that QuickVid could be affected by this issue.
Google has stated that it does not treat ranking-related synthetic text differently from human-written text. Still, it takes action against content intended to manipulate rankings and not be helpful to users. This includes content that doesn’t add enough value by piecing together or combining different web pages or content generated by purely automated processes, both of which QuickVid applies to. In other words, even if AI-generated videos become more widespread, they will not be banned from platforms. Still, the quality of the content will need to be ensured for it to be properly evaluated.
While experts may be wary of platforms like TikTok becoming a home for misleading videos, Habib believes that the generative AI revolution is unstoppable. It will be interesting to see how QuickVid and other AI-generated video tools evolve in the coming years and what impact they will have on the video creation industry.
