Mobile betting apps have now been around for a number of years, with newcomers regularly developing such platforms in the hope of getting in on the action. However, with many established and well-known bookmakers already dominating proceedings in this area, just how can new betting apps hope to compete?
Betting, in general, has changed significantly in recent times, with the vast majority of wagers being placed online, allowing punters to take advantage of the wide range of features found on websites and bookie apps. Betting customers in the UK today not only want to be able to quickly stake on their favorite sports teams and players but also be in a position to utilize features such as live streaming, in-play markets, cashing out, and promotions. Some of the new betting apps as can be seen here, are able to challenge their better-known rivals, with mobile betting being potentially lucrative market as a result.
If a betting app provides the chance for punters to watch live football, tennis, horse racing, and basketball games, among others, they are already likely to be one-up in the eye of many potential users. Not only does this feature enhance the enjoyment, it also increases the likelihood of playing a successful in-play bet, with customers following the action live having a better indication as to what the ultimate result may be.
Meanwhile, with not all existing betting apps offering the option to cash out bets before they are settled, new bookies can stand out by ensuring that this is a feature in which they provide. The cash-out feature is ideal for when a bet does not quite turn out as expected, while it can also be used to guarantee a profit, especially when it comes to accumulators.
The ability to access your bookmaker account using your mobile device at any time has only added to the popularity of in-play markets too, with any new app worth its weight in gold having to ensure that they offer live betting opportunities on a daily basis.
Taking a punt on there being a late goal in a Premier League match or the No.1 seed in tennis winning the fifth and deciding set can often bring about some significant earnings for those who are successful, with in-play markets often being the first thing in which punters will see on a betting app, whether it be new or old.
Aside from appealing features and potential bonuses, new betting apps must first ensure that they are 100% safe to operate on, with established bookies having earnt the trust of customers over several years in most cases. Encryption technology, firewalls and anti-fraud departments are normally used in order to ensure for the safety of punters on betting apps, meaning that individuals can focus solely on which teams and players to back with their disposable income.
It is not just betting apps where advancements are being made, with tech being used for online casinos as well, meaning mobile players can take advantage of an increasing number of live dealer titles, which are delivered by some of the leading software providers in the business. It should come as no surprise that betting apps and online casinos have seen a rise of 37% over the last two years, with even new platforms knowing what it takes to attract players.