Philips Lighting has launched a new web-enabled LED home lighting system in India. Dubbed Philips Hue, the lighting innovation uses digital light source with the Internet of Things concept. The Philips Hue allows users to create and control home lighting using their smartphone or tablet. It works seamlessly across both iOS and android mobile platforms.The Philips Hue range for India includes Hue starter kit, which includes the bridge and three hue lamps starting at Rs.16,995.
Harsh Chitale, CEO, Philips Lighting-South Asia said that,
In India, the concept of lighting is changing, it is becoming part of lifestyle products. With the new Hue range, we are focusing more on the people who are looking at high-end luminaires. With our technology, people will change the way people have experienced and interacted with lighting till now
According to industry estimate, high end luminaires market in India is pegged at Rs.3,000 crore. As part of the initial roll-out plan, Philips will showcase the new solutions in its ‘Light Lounge’ and online e-commerce portals.
Philips hue can be setup in minutes. The bridge in the Hue starter kit can be easily plugged into your home Wi-Fi router and the three Hue lamps can go into the existing holders. Consumers need to simply download the Hue app to start experiencing lighting in a completely new way.
The app allows the users to remotely control home lighting to help secure their home, personalise their home lighting experience with custom settings and program timers to help manage their daily schedules.Philips hue is upgradeable and future-proof, with the potential for more features to be downloaded and enjoyed in the future.Philips Hue allows you to save different lighting combinations for each room or time of the day and recall them through a tap. You also pick any image or customised colour palate on the phone and ask Philips Hue to paint the room with the same.Apart from that, you can set a timer for any particular lighting combination, create ambiance or complement your decor with rainbow or monitor the lighting system even when you’re away from home.
Recently, the company has expanded its manufacturing units in India to meet the growing demand both in domestic market and export market.The LED products made in its facilities in Mohali and Baroda are exported to 24 different countries in Latin America, Africa and East Asian countries.Apart from Light Lounges, it will sell the Hue solution through Croma and Reliance Digital stores. It has also partnered Snapdeal as an exclusive online partner.