Sony has introduced AFEELA, its first foray into the electric vehicle market. Developed in partnership with Honda, AFEELA stands out with its unique feature — the ability to be controlled using a PlayStation 5 DualSense controller.
A year after teasing the world with its first prototype, Sony has returned to the CES stage to reveal more about AFEELA. Slated for release in 2026, AFEELA is poised to feature Microsoft AI functions and, most notably, the ability to be controlled using a PS5 DualSense controller.
Demonstrated at CES, this feature allows the car to be maneuvered using the gaming controller, showcasing Sony’s commitment to integrating its diverse range of products. While this feature is primarily a demonstration of Sony’s technological capabilities and may not be included in the final product due to regulatory considerations, it offers a glimpse into the future possibilities of vehicle control.
In collaboration with Microsoft, AFEELA will incorporate Azure AI, utilizing advanced AI models like GPT-4 and ChatGPT. This integration will enable a customized conversational agent, enhancing the driving experience with AI-powered assistance. Furthermore, Sony’s partnership with Epic Games will bring multimedia experiences to the vehicle, including the ability to run games like Fortnite using Unreal Engine 5.3.
AFEELA, which will initially be available in the United States, is being developed by Sony Honda Mobility. Sony is focusing on the software and user experience aspects, while Honda is handling the mechanical components. The vehicle will also feature an autonomous driving system, supported by up to 45 sensors, to ensure safety and innovation in driving.
