Choosing the right technology for your business can be confusing. As a matter of fact, it can feel overwhelming at times. Why? Because everywhere you turn, you hear about another latest and greatest innovation that is sure to make your company thrive.
While this isn’t necessarily untrue, every business has its own unique set of problems and needs. That’s why understanding your pain points is fundamental. However, identifying these can be tough at times as well. In this guide, we’ll review some of the most common areas where incorporating tech can boost revenue and increase workplace happiness overall.
Employee Performance
Do you really know what your employees are doing day to day? While some managers might be able to track employee productivity easily, others might struggle. This is especially true if your company owns a fleet. With the proper GPS technology, you may have no idea where your drivers are, how they’re driving, and whether they’re reaching their destinations on time. However, fleets that use fleet solutions can monitor where their drivers are at all times. In addition, they can alert customers when there are delays in deliveries due to poor weather conditions or manufacturer delays. In turn, you not only save money, but also help keep your customers happy.
Digital Communication Platforms
We’re no longer living in a world where everyone needs or wants to work in the office. These days, remote work is taking over and more people are happier working outside of a cubicle than in. Implementing a digital communication platform, such as Zoom, can help keep everyone on the same page while working separately. Even if your employees live in different time zones, being able to send real-time messages and video chat when they need help boosts productivity and overall happiness. It also gives employees more control over their workday, which is a major concern for most people who want to work independently.
User Experience
Do you really know how your customers feel? UX and UI are no longer just cool buzzwords you hear around the office. User experience has become one of the most important factors to running a successful business, even if it’s only online. Customers no longer or need to jump through hoops to find what they want. They want ease of access when they’re on your website. They also want to know that their private information, such as credit card information, is protected. Regardless of what your product or service, you need to make the user experience a positive one.
Artificial Intelligence
Artificial intelligence can also help you boost your bottom dollar. If you do business globally, you need to be there when your customers need help. That’s where chatbots and AI comes into play. These days, AI can take payments, offer suggestions, and even help process a refund. They can also serve as virtual assistants by taking down information and forwarding to the right department.
Customer Relationship Management
As your company expands, you need a way to keep information in one place. A CRM, or customer relationship management system, helps you keep track of new leads, potential prospects, and your current clientele. You can also use CRMs for marketing and advertising, workflow automation and project management.
Social Media
Social media has gone from being a simple place to post about your personal life to becoming one of the greatest marketing tools in existence. Whether you’re looking to build a better social media presence, boost engagement, increase the number of sales, or cater to a wider audience, social media has you covered. In addition, social media can also be used for advertisements as Facebook Ads and platforms have a very far reach. Facebook Ads are some of the most affordable advertisements you can afford right next to Google. If you plan on using influencer marketing to make yourself better known, TikTok and Instagram are your best choices.
Automated Payroll
Every business owner knows how daunting manually writing out checks can be. It’s a very time-consuming task because you must calculate each of your employee’s pay by the number of hours they worked. However, the digital age has made check writing all, but obsolete as automated payroll software does everything much faster. All you must do is enter the necessary information once, make sure it’s accurate and that’s it. This software also specializes in sending the money via direct deposit, so you won’t have to worry about accidentally forgetting an employee.
