The field of business is a very competitive one, and the requirements to stay on top are ever-changing. Statista reports that in the first quarter of 2022 alone, there were over 347,0000 new businesses formed in the US. Entrepreneurs always have to innovate from the moment they conceptualize their brand to its completion. For those who are struggling with creating a business name that stands out, here are seven tools for that can inspire you.
Thesaurus.com
If you already have a solid concept for your business name, then you’re off to a great start. However, there might be some cases where the wording doesn’t seem quite right. Thesaurus.com is straightforward and simple tool that allows you to access over 1.5 million definitions and synonyms to help you find a better fit for the idea you’re working with. Typing in ‘coffee shop’, for instance, will grant you results such as ‘cafe’, ‘java house’, or ‘tearoom’.
Answer The Public
Choosing a good business name is important not only for branding purposes but for search engine or SEO optimization as well. Tools like Answer The Public lets you tap into an infinite amount of data to help you grasp consumer insights and commonly searched keywords. After all, Google searches are some of the most important information there is to business owners and entrepreneurs – it’s like the pulse of the consumer.
Namchk
If your creative juices just aren’t flowing, then a business name generator tool will be your best friend. Namchk is a business and domain name generator that provides a list of name suggestions based on keywords you enter with just one click. Moreover, it also allows you to check if your prospective name is available for domain registration, which will help you seamlessly create an online presence for your business.
USPTO
We also recommend checking out the United States Patent and Trademark Office or the USPTO website to make sure you aren’t violating any existing trademarks. Its Trademark Electronic Search System allows you to perform a “clearance search”. Its purpose is to let you see any trademarks that have already been registered or applied for, and conveniently show you names, related products, and services that are similar to your brand name.
Word Merge
Some of the biggest brands of today are portmanteaus or combinations of two words – some examples are Netflix, which combines internet and flicks, and Microsoft, short for micro-computer software. WordMerge is a site that lets you play around with a keyword of your choice, and suggests combinations that might sound catchy. It also suggests how said combinations might sound in other languages, which is also a cool feature.
Fake Word Generator
In contrast to the above option, there are some brands that have blown up in popularity despite them making little sense, or only making sense to their creators. Google and Haagen-Dazs are prime examples of this category. If you want a brand name unlike any other, then this Fake Word Generator might be of help to you. Keep in mind that this method is a hit-or-miss, since customers might also have a hard time forming brand recall.
Online Whiteboard
Putting your heads together as a team is also a great way to get unique and out-of-the-box ideas. And sometimes, the best of ideas come to you when you least expect it – when you’re outside the office. A Web Whiteboard can keep your team’s brainstorming all in one place, and can be accessed even when you’re working remotely. Having a visual reference to your thought process will also come in handy, especially when developing your branding.
Conclusion
The internet is a goldmine when it comes to finding tools and resources that can help you create a name that’s perfect for your business. It also helps to do your research and read up on how other brands came to develop their own name, and how it has affected their company’s growth and success throughout the years. After all, the internet doesn’t only offer tools and resources, but also inspiration from fellow entrepreneurs.
Even though finding the perfect name is a daunting endeavor, it’s also important to make sure the process of developing a name is a fun and educational one for you and your team. After all, your brand name will reflect the type of company you are and the values you deem paramount. It also makes for a great story when you’re asked about your brand’s beginnings. For more helpful articles, check out our blog here at TechLog360.
