The hospitality industry has seen tremendous changes in recent years, with the rise of mobile technology and the increasing demand for personalized experiences. As a hotelier looking to take advantage of these opportunities, you may wonder how technology can improve your guest experience, and it’s not just about fancy gadgets.
There are many simple ways that you can use technology to enhance your guests’ stay at your property without breaking the bank. Here are three innovations that will help ensure they’ll have an unforgettable trip.
Mobile Check-in
A mobile sign-in app allows guests to check in from their phones, which also allows them to use their phones as room keys. Guests can either use the mobile app or the hotel’s website to get their keycard number and swipe a barcode on their phone at the front desk or door lock when they arrive. They don’t need to waste time waiting in line or fumble around with printed paperwork when they’re tired from travel.
Mobile check-in can also be used for those who arrive early at the hotel. Some hotels let guests who arrive before 3 pm do so without going through routine check-in procedures. Instead, these early arrivals are given access codes that enable them to go through doors just like any other guest would have done if they had been able to go through regular check-in procedures.
Concierge and Butler Apps
Concierge and butler apps are a new way to communicate with guests. These apps allow guests to ask questions, make reservations, and grab directions or recommendations on where to eat, shop, etc. The concierge or Butler can respond via text or the app in real time.
According to PR Newswire, around 60% of Americans have stated that they are more likely to stay in hotels in 2023 than they did in 2022. With a concierge and butler app, you could attract and retain most of your patrons as it makes their stay more convenient.
Fast Wi-Fi
Hotels are in the business of hospitality and technological innovations that enhance the guest experience on a personal level and for their marketing efforts. One of the best ways to do this is with fast Wi-Fi.
Hotels need to be sure that all public areas have free Wi-Fi. It includes typical areas like lobbies, restaurants, bars, and guest rooms. If a customer can’t get online from their room, they will likely not stay at your hotel again. You should also ensure your Wi-Fi works well throughout these spaces so everyone can enjoy themselves without feeling isolated due to slow internet speeds or spotty service.
Application for Browsing Local Attractions
An app that provides information about local attractions and events is a must for any hotel property. This way, guests can plan their trip before arriving at your hotel. It also allows them to have fun during their stay without worrying about transportation or directions. They can focus on enjoying themselves.
The app should show you different lists of attractions, restaurants, and events in your area so you can quickly select what interests you most. It will help with increased customer satisfaction because users will feel like they’ve gotten exactly what they wanted from their experience with your brand.
Mobile Keyless Entry
According to the 2023 Lodging Technology Study, 100% of hoteliers surveyed said they plan to go mobile regarding reservations, check-in, and hotel keys. Mobile keyless entry is a new technology that allows you to open and close your hotel room using your smartphone. Mobile keyless entry allows you to remotely control the door lock of your hotel room from anywhere, at any time.
The benefits are:
- You don’t have to carry around a bunch of keys anymore. Your smartphone is all you need.
- It helps reduce the possibility of losing or forgetting keys, which means fewer guest complaints about not being able to get into their rooms on time for breakfast.
- It’s much easier for staff members who perform room checks throughout the day since they can use their smartphones instead of having to find physical copies of each guest’s key card when they come across them in person.
Digital Room Services
Digital Room Service is an easy and convenient way to allow guests to order food and drinks from their rooms. This technology allows you to increase guest satisfaction while also improving the overall guest experience.
You can integrate Digital Room Service with other hotel systems to notify staff members when a guest has ordered something. It’s also possible for you to have Digital Room Service integrated into your loyalty program or other rewards system.
The bottom line is when it comes to innovation. There’s nothing more important than providing your guests with an exceptional experience, including using innovative technologies like Digital Room Service.
In Conclusion
According to IBISWorld, there will be 184,596 hotels in the US in 2023. These technologies can increase the time your guests spend at your property. The longer your guests stay, the more likely they will come back and recommend you to their friends. It is essential because it leads to brand loyalty and repeat business.
We hope this article helped you learn about the new technologies available to enhance your hotel property experience. These innovative ideas can help increase guest satisfaction, as well as their time spent at your hotel. Please consider implementing some of these ideas into your business model today.
