Until now anyone can make money through YouTube because you simply have to create a channel and upload some videos. This model helped YouTube grow into the web’s biggest video platform, but it has also led to some problems.
A lot of people who inspire to earn online choose YouTube and then upload some already uploaded content owned by other people, sometimes big record labels or movie studios, sometimes other popular YouTube creators. This way most of the original content creators lose a fair share of views.
But not anymore, YouTube has come up with a new restriction on who can make advertising money off of the online video platform. In their blog post, the company announced that starting today it will not serve ads on videos produced by channels with fewer than 10,000 total views.
That means any new creators looking to be in the YouTube Partner Program, which started in 2007, will have to wait until they accrue 10,000 total views on videos on their channel before they can start showing ads and collecting revenue. Don’t worry, any revenue earned on channels with under 10k views up until today will not be impacted.
According to YouTube, this new threshold gives them enough information to determine the validity of a channel and also allows to confirm if a channel is following their community guidelines and advertiser policies.
YouTube also noted that they are also adding a review process for new creators who apply to be in the YouTube Partner Program, like theAdsense review for websites. “After a creator hits 10k lifetime views on their channel, we’ll review their activity against our policies,” YouTube’s blog post states. “If everything looks good, we’ll bring this channel into YPP and begin serving ads against their content. Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules.”
This new limitation is definitely going to kick out some fake channels and will also encourage content creators to create and upload genuine contents in order to get approval to display ads.