YouTube presented the notion of creating a channel store for streaming video services in early 2022. Finally, the launch is done — YouTube Primetime Channels is now available in the United States.
Primetime Channels is intended to complement its existing Creator Channels and movie/tv show buying line-up, with YouTube calling it a source for your favourites from streaming services. You can subscribe, browse and watch TV shows, movies and sports.
Primetime Channels will be integrated into YouTube searches and recommendations. In addition, Primetime Channels homepages will feature shows and movies with curated trailers, behind-the-scenes footage and cast interviews.
This new feature gives a better opportunity to grow the presence of various underrated streaming services on YouTube, extend the reach and give consumers more choices regarding streaming the best entertainment.
The ability to view content through YouTube’s interface and superior streaming infrastructure will improve the user experience. Google wants to position YouTube as a place to watch content rather than jumping from app to app to find what you’re looking for.
With Primetime Channels, you will see over 30 channels that you can buy directly through YouTube, like Paramount+, Showtime, Starz, Moviesphere, AMC+, Vix+, and more.
