Some of China’s biggest tech companies are preparing to bypass Apple’s new iPhone privacy feature.
According to the Financial Times, the Chinese CAA or China Advertising Association (backed by the country’s own government) is testing new tools that would seek to circumvent the recently implemented iOS privacy standards, allowing companies to continue tracking our data without our consent.
Called CAID, this new tracking system is being tested by tech companies and advertisers in China. In fact, ByteDance, owner of TikTok, and Tencent, the studio responsible for video games such as Fortnite and League of Legends, would have been involved in the use of this tool.
According to the outlet, ByteDance would have already provided its main developers with an entire 11-page guide that suggests that advertisers within their application use “the CAID as a substitute if the IDFA (the iPhone ad identifier) of the user is not is available“.
Although Apple has declined to discuss this tool and its potential to circumvent these new transparency rules on app tracking, it made clear that there would be no exceptions.