Facebook cooperates with Ray-Ban to develop AR glasses

All the big tech giants are now working on augmented reality glasses — including Amazon, Apple, Google, and Intel. Now Facebook is also joining the squad.

Facebook has announced an alliance with Ray-Ban for the launch of new glasses with augmented reality technology.

At the start of the Facebook Connect conference, CEO Mark Zuckerberg announced smart glasses for private customers. AR glasses from Facebook will be on the market as early as 2021.

Facebook Project Aria prototype of the AR glasses

Unlike virtual reality, augmented reality is based on “real life,” placing three-dimensional objects in our world to improve it. A good example is the augmented reality that can be achieved with a mobile phone like the iPhone, using its camera to capture pokémon.

Facebook is investing a lot in augmented reality, and it will do so by taking the leap directly with glasses with this integrated technology.

Hugo Barra, Vice President for the Virtual Reality area at Facebook, explained via Twitter that the collaboration with Ray-Ban maker, Luxottica should have come about because of his acquaintance with Rocco Basilico. Basilico is CEO of the sunglasses specialist Luxottica subsidiary Oliver Peoples.


Developers from Facebook’s Reality Labs, which are working on VR and AR glasses, among other things, are said to have been to Luxottica factories and research centers in northern Italy to explore a possible collaboration, according to Barra.

The jointly developed AR glasses are intended to reinvent fashion and technology, says Barra. The smart glasses, which should come onto the market next year, are also just the beginning.

Sabarinath is the tech-savvy founder and Editor-in-Chief of TechLog360. With years of experience in the tech industry and a computer science background, he's an authority on the latest tech news, business insights, and app reviews. Trusted for his expertise and hands-on tips for Android and iOS users, Sabarinath leads TechLog360 with a commitment to accuracy and helpfulness. When not immersed in the digital world, he's exploring new gadgets or sharing knowledge with fellow tech enthusiasts.


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