Why Is Graphic Design So Important For Small Businesses And Startups

Graphic design is the art of combining texts and images to communicate or convey ideas effectively through images, posters, brochures.

The graphic design in business has great value. However, often this element can be forgotten within the business community. Think of companies like Apple, Nike, and Amazon, their logos by themselves sum up the vision and personality of each brand. Each of them is unique in its own right. 

There are many people who still think that spending on graphic design or branding is an unnecessary expense. But remember, communicating with your users is not an expense, but it is an investment that pays long-term benefits and will help us meet all of the company’s objectives.

Any company, no matter how big, has a hard time creating a brand that its customers believe in. For the owner, the design of their brand becomes the reason for their existence.

Even if you have the basic tools and knowledge to defend yourself, it is true that a professional in the field is capable of doing what you do … but better. It is advisable that each person dedicate themselves to what they really like and do well, leaving the rest of the tasks to experts in the sector. Thus, a graphic designer can take care of:

  • Logo design and corporate image
  • Advertising brochures and flayers.
  • Catalogs.
  • Custom business cards
  • Advertising banners.

Companies can decide to hire graphic design services from a company, a freelance professional or introduce it in the template. There are many possibilities that exist, and all are valid, so it depends mainly on the amount of work that is available for this figure.

If you looking to outsource your graphic design projects, then Penji is the best bet for you. Whether it’s a new logo, marketing materials, advertisements, or website/app design, Penji will provide you a qualified designer for the job.

Penji is a community-driven startup to make quality graphic design fast, simple, and affordable for everyone. They have a flat rate pricing — pay the same amount no matter what. Penji’s unlimited graphic design platform supports thousands of brands and agencies worldwide including known brands such as Rebook, Pepboys, 1800-Flowers, and Express.

How Penji Works?

Step 1: First, create a project by filling out a simple form with the necessary instructions for your graphic designer and upload any attachments you want to include. Then mention the type of files you want — like Adobe Suite files, Microsoft Office files, PDF’s, PNG, JPEG, and more. That’s it from the user side.

Step 2: Now Penji will automatically assign your projects to the best designer for the job.

Step 3: Within 24 – 48 hours, you’ll get a draft back. Also, if you are not satisfied with the draft copy, submit as many revisions as you want until you’re satisfied.

Step 4: Finally, download all the design and source files instantly from the platform itself. The good part is, you have complete ownership of source files.

Why should you opt Penji?

  • Unlimited design projects.
  • Matched with top graphic designers capable of taking on any projects you request.
  • Dependable designers are working on your requests daily with 24 – 48 hr turnaround on most projects.
  • No bots, automated answering machines, or androids. Just people.
  • No hourly cost. No surprise fees. Just one flat monthly rate for all your design needs.
Prabhul Kurup
Prabhul Kurup
Meet Prabhul Kurup, with degrees in IT and Digital Marketing and writes about the coolest tech trends, smart marketing, and how to grow businesses. When he's not geeking out over gadgets, he's strumming melodies on his guitar.


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