Apple will likely introduce the iPhone 15 in late summer, which might result in another portfolio split. Following the success of the iPhone 13 and iPhone 13 Pro Max, it has been rumoured that Apple is planning to produce an “iPhone Ultra” in 2024.
The distinction between the two Pro versions is expected to remain, with the “Pro Max” including periscope zoom and the “Ultra” possibly offering even more advanced capabilities such as better cameras, faster processors, and larger screens.
According to Tim Cook, CEO of Apple, buyers are not discouraged by the increasing prices, and there is room for an “Ultra” above the “Pro Max”. With smartphones becoming an integral part of many users’ daily lives, it is possible that buyers would be prepared to spend even more on advanced capabilities.
The iPhone Ultra is expected to have a major market impact, with predictions that it will be the first model from Apple to lose its charging connector and rely only on wireless charging options. This decision might further distinguish the iPhone Ultra from its competition and position it as a handset for the wealthiest customers seeking the most advanced features.
As Apple continues to draw new customers with its premium products, the arrival of the iPhone Ultra is likely to be a huge event in the world of technology. The lack of a charging connector may be a game changer, and its advanced features may make it a must-have device for tech-savvy buyers. With no official confirmation from Apple, the iPhone Ultra will not be seen in action until 2024.