Congratulations on launching your website! It’s a significant accomplishment that requires a lot of hard work, planning, and execution.
However, launching your website is just the beginning of your journey toward building a successful online presence. Now that your website is live, there are several important tasks that you need to do to ensure that it’s successful in attracting and retaining visitors, generating leads, and achieving your business goals.
This article will discuss the top 5 things you must do once your website is live. From optimizing your website for search engines to creating valuable content, we’ll cover everything you need to know to make your website a success.
Whether you’re a small business owner, a blogger, or an entrepreneur, these tips will help you take your website to the next level and achieve your online goals.
So, let’s get started!
1. Set up a Backup Plugin
A backup plugin is a software component that can be added to a website, application, or another digital system to automate the process of creating and storing backups. Once installed and configured, the plugin can regularly create a backup of the system’s data and files, which can then be stored in a secure location to ensure that they can be easily restored in the event of a data loss or system failure.
To set up a backup plugin, you’ll need to first install and activate the plugin on your website. Once the plugin is activated, you can configure the settings to suit your needs. This typically involves selecting the frequency of backups, choosing the storage location for your backups, and setting up any additional security measures.
There are many backup plugins available for WordPress, which is one of the most popular website platforms. Some of the most popular ones that you could consider using include UpdraftPlus, VaultPress, Duplicator, and BackupBuddy. These plugins offer automated daily backups on cloud services such as Dropbox, Google Drive, and Amazon S3 and real-time security scanning to keep your website safe and secure.
2. Select the Right Payment Processing Partner
Selecting the right payment processing partner is crucial after launching your website, especially if you plan to sell products or services online. A payment processing partner is responsible for securely handling and processing online transactions, and choosing the wrong one can lead to payment processing errors, lost revenue, and even security breaches.
When selecting a payment processing partner, it’s important to consider factors such as security, fees, and user experience. Look for a partner that is PCI-compliant, which means that they meet strict security standards for handling payment data.
Also, consider the fees associated with each payment processor, including transaction fees and any additional fees for features like chargeback protection.
It’s important to work with a processor with decent experience in ecommerce payment solutions to ensure that your customers get the best user experience. This would include a seamless checkout, a range of payment options, and mobile-friendly checkout pages.
You should also consider the level of customer support offered by your payment processor, as timely and responsive support can be critical in resolving payment processing issues quickly.
3. Optimize for Search Engines
After launching your website, it’s important to optimize it for search engines to improve your visibility in search results and drive more traffic to your site. In a recent survey aimed at studying the impact of SEO tools on business growth, 68% of B2B marketers confirmed that compared to other marketing techniques, SEO generated more leads, making it an indispensable tool for increasing your business’ sales.
Search Engine Optimization primarily involves:
- identifying the words and phrases your target audience is searching for and incorporating them into your website content
- improving your website structure to make it easy for search engines to understand
- creating authentic, good-quality content that provides value to visitors
- building backlinks from authoritative and relevant websites
- tracking your progress using analytics tools and making data-driven decisions to improve your website’s search engine optimization.
4. Set up Social Media Accounts
By setting up social media accounts for your website, you can establish an online presence, expand your reach, and grow your business.
The first step is to identify the social media platforms that are most relevant to your target audience and business goals, such as Instagram, Facebook, Twitter, LinkedIn, etc.
Once you’ve chosen the platforms, create and optimize your social media profiles to showcase your brand and engage with your audience. This includes choosing a profile picture and cover image representing your brand, writing a compelling bio describing your business, and including links to your website and other social media profiles.
You should also create a content strategy, post regularly and engage with other accounts like yours to build an organic audience and drive traffic to your website. Finally, use social media analytics tools to track your progress and make data-driven decisions to optimize your social media strategy.
5. Create More Content
After launching your website, creating more content should be one of your top priorities. Content is the backbone of your website and plays a critical role in helping you achieve your business objectives.
One of the most significant and obvious benefits of creating more content is that it can increase your sales. When you have more content on your website, you create more opportunities for people to find you.
This increased traffic can result in more sales, as people who are interested in reading about your products or services are more likely to buy from you. According to a survey conducted by eMarketer on ‘Top B2B Marketing and Ad Spending Trends in 2022’, nearly 60% of marketers create at least one piece of content each day to keep their audiences engaged.
Creating content regularly also helps in building an image for your brand. It is the best way to demonstrate to your customers and potential customers that you are active and engaged. This can help build trust with your audience and establish you as a reliable authority in your industry.
Launching a website is just the first step in your online journey. To truly succeed, you need to devise and implement strategies that will help you achieve your business objectives.
By following the tips listed in this article and putting them into practice, you can improve your website’s visibility, attract more traffic, increase conversions, and build a stronger online presence. This will help you stand out in a highly competitive market and create a website that delivers results.