Threads has seen its light dim considerably. The Twitter alternative, launched by Meta, has witnessed more than half of its users abandon ship after an initial record-breaking success.
Threads designed to be coupled with Instagram, took the world by storm, amassing over 100 million users in just a few days. But what seemed like a triumphant entry into the social media battlefield soon turned into a struggle for survival. Users could easily transfer their Instagram profiles to Threads, a feature that contributed to its initial success. But despite the promising start, Threads couldn’t keep up with Twitter, now renamed X, in terms of content.
During an internal meeting, Mark Zuckerberg, the CEO of Meta, acknowledged the issue. He admitted that user retention on the new social network was higher than expected, but not perfect.
Although, Meta isn’t throwing in the towel just yet. Plans are underway to enhance Threads with new features, including a desktop version and a search function to increase user retention and lure back those who left. Zuckerberg also pointed out that the initial drop in Instagram Threads users is a normal phenomenon for a new social network.
While Threads is facing a little hurdle in its start, the pioneer of the social networks that Meta created, Facebook, has gained over 3 billion monthly active users worldwide.