Facebook, owned by Meta, is testing a way by which users can create up to five separate profiles linked to one main account. In this way, users will be able to have separate accounts by purpose — for work, for family, for friends, etc.
According to Bloomberg, users will be able to create up to four additional profiles linked to their main account. The user will be able, if necessary, to switch between profiles with a few clicks. And each of these profiles would have a personalized Newsfeed in order to create a unique experience with interests and relationships with other users.
Additional accounts are not required to bear the real name of the person. But in the main profiles, the name that people use in everyday life should still be set.
If the user violates the rules of the site for an additional profile, this will affect his main account. Some Facebook features will only be available for core profiles, such as creating and managing a Page.
Meta is currently testing the feature on multiple users in a number of testing countries. Since the feature is experimental, the social network does not guarantee that it will introduce to everyone.
With features like these, Meta is stepping up its efforts to increase audiences on the world’s largest social network, which has slowed in growth, especially among younger users.