Google Unveils New Bard-Powered Google Assistant

Google Assistant gets a Bard upgrade, offering advanced features like trip planning and email sorting. The upgrade has sparked both excitement and privacy concerns. It's set to roll out on Android and iOS soon.

The Google Assistant you’ve come to rely on is undergoing a change. Seven years after its initial launch, Google is supercharging its Assistant with Bard. This integration not only amplifies the capabilities of Google’s virtual assistant but also promises a user experience that’s “intuitive, intelligent, and personalized,” as per Google’s official statement.

The new Bard-powered Google Assistant was shown off at the Made for Google event, where they also released the Pixel 8 series and Android 14. This new Google Assistant version will work well with other Google apps like Docs and Gmail, thanks to new Bard features.

According to Google, the Bard-powered Assistant is your go-to for everything from trip planning to sifting through your Gmail inbox. For content creators, the assistant can even generate trending hashtags and relevant captions to match images.

In the midst of all the excitement, Google hasn’t turned a blind eye to the ever-sensitive issue of user privacy. The company pledges that users can tailor their privacy settings to their liking. However, it’s crucial to be aware that Bard archives data such as your geographical location, IP address, and other identifiers for a period of 18 months. Moreover, your interactions with Bard may be subject to human scrutiny, adding another layer to the privacy debate.

Currently in its experimental phase, this integration is set for a limited release for user testing. Google aims to roll it out to the general public in the coming months, although a specific date remains under wraps. Recently, Alexa also got a facelift with generative AI.

Avinash A
Avinash A
Meet Avinash, a tech editor with a Master's in Computer Science and a passion for futuristic tech, AI, and Machine Learning. Known for making complex tech easy to understand, he's a respected voice in leading tech publications and podcasts. When he's not deciphering the latest AI trends, Avinash indulges in building robots and dreaming up the next big tech breakthrough.


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