Google has announced its latest update to Gmail, adding blue checkmarks next to select senders’ names to verify their identity. This feature is part of Gmail’s existing Brand Indicators for Message Identification (BIMI) feature. It requires senders to authenticate and verify their brand logo to display a logo as an avatar in emails.
Users will now receive a checkmark indicator for senders who have enabled the BIMI function, which will assist them in distinguishing authentic senders from impersonators. Hovering over the blue checkmark next to a sender’s name will reveal a blurb indicating that the sender has verified their domain and logo in the profile image.
Google believes that solid email authentication will assist users and email security systems in identifying and preventing spam while also allowing senders to utilise their brand credibility. This, in turn, increases confidence in email sources and creates a better email ecosystem for everyone.
The introduction of blue checkmarks on Gmail has come at a time when verification checkmarks have been making headlines for the past several months. The Elon Musk-owned social network, Twitter, began selling verification, leading to user confusion.
Verification checkmarks are not limited to Twitter; they may also be seen on YouTube, Pinterest, TikTok, and many other digital sites. Meta launched paid verification checkmarks in March, and even LinkedIn recently introduced verification badges.
Google’s blue verified checkmarks are available today on both Workspace and personal Gmail accounts. With this feature, Google hopes to improve email security and help users distinguish between genuine and fake emails.
