It is estimated that there are more than 200 SEO techniques to use for the growth of your online business. This is because technology advancement floods the market with more and better ways and tools to achieve SEO success. This sees other strategies becoming old school, or being phased out to pave the way for new ones. But others will always remain relevant all through.
Content is key
Excellent and compelling content drives traffic to your site over and over again. This ingredient of SEO is unavoidable, making it top your marketing strategy techniques list powerfully. But as easy as it sounds, many people find this a tough task.
Investing in content marketing to generate leads and revenue requires monstrous effort. To resonate with your target users, you need to place your mouth where the money is- getting your hands dirty. Crafting great content that provides value to your audience is a result of hard labor. The next task is to share the content with others.
Why is this also a laborious task? On a daily basis, every brand produces tons of content. The internet is full of all sorts of case studies, blog posts, proposals, pitches, contests and all kinds of material. This cluttered noise denies people from concentrating on a particular piece of information as they are bombarded with information from every side.
While many online business owners highly regard backlinking, internal linking can incrementally improve your SEO. Internal linking can reduce bounce rates, motivate visitors to spend more time on your site to read other pieces on it, increase ranking power and distribute page authority as well. As experts say, this is an excellent way of spreading link juice around your site as well as improving the general usability of your site.
Internal linking focuses on proper contexts. This will help you easily link related information to add value to the pages linked to that particular page. Coming out foolish in this sector can land you into trouble.
Think like a searcher
Many brands lack the competence of picking and using the right keywords. They thus focus on broad keywords while ignoring the power of long-tail keywords that can catalyze the leads they get. Juicy long-tail keywords serve different user purposes.
Professionals know how to use these keywords to target customers. The keywords contain three to four keyword phrases that are very specific to what you’re selling. Most customers on the internet use particular words to search for what they want. Professionals study these words to tailor their keywords to give what the customer needs.
Also, thinking like a searcher means you choose SEO tools wisely. You do not just pick the tool you come across, rather, carry out in-depth research and work with recommended ones such as Serpbook.com.
Using SEO and content marketing side by side
Many people tend to define the two as completely different elements. The harsh truth is that the two are interdependent. Combining the two can be an effective way to write for the target customers. This combination makes it possible for one to come up with authentic and original content that is suitable for your website. This in effect, will make your users find it worthy and appealing.
Great SEO is a foundation of content marketing campaigns. Focus on content first when developing your SEO strategy. SEO knowledge is essential for every user that owns an online enterprise today.
Correctly structuring your URLs
Topping new and worthy content that has useful external and internal links to it, tags, Meta descriptions and URL structures are huge contributors to the success of your content.
While many people consider it old SEO, its impact in today’s SEO market cannot be ignored. Smart site owners know that short, sweet links that include targeted keywords have higher chances of staying relevant in Google’s eyes for eternity. Structuring such links takes time.
To avoid mistakes that many site owners make, do not feature all the words on your blog post title to your permalink structure. When it comes to this, shorter URLs are better.
In the business of driving traffic to websites, pictures are of extreme importance. Images have the power to stimulate emotions. They are crucial in aiding people to connect with intent, words, and brand on a personal level. They are likened to an asteroid on your content.
The ability of visual messages to boost your intent and get people flowing with excitement about certain aspects on another level is unimaginable. That is why everywhere you turn to is full of imagery.
People’s patience to read nowadays is waning in the face of tons and tons of websites that are in the business of attracting traffic to their sites. Images can summarize, amplify messages and can be shared easily in an organic manner.
Many users visit Google’s image search to search for all sorts of things. If you optimize your images well, you might be one of those benefiting from such search escapades.