Mark Zuckerberg, CEO of Meta, has confirmed that his goal is to make 30% of the content that user sees in their Facebook or Instagram feed be from recommended accounts through artificial intelligence. In announcing business figures corresponding to Q2 of 2022, Meta CEO Mark Zuckerberg shared his plans.
Currently, as detailed by Zuckerberg himself, 15% of the content that the user sees in his Facebook feed is from accounts that are recommended by the platform’s algorithm. This figure is also slightly higher on Instagram. That is, a large part of the posts that appear on the home page are from accounts that a person does not follow, but based on the interactions with his followers, they could be of interest.
The big role model — which Zuckerberg does not name — is Tiktok, which is currently very successful with AI-controlled content. To put it simply, Tiktok only tests the new content created by users with a small number of other members.
What goes down well there is then cascaded out to more and more members — regardless of whether they have any connection with the original content creator.
Meta is likely to come closer to this principle with Facebook and Instagram. The company is also under financial pressure — Meta has recorded its first annual drop in revenue. In the second quarter, revenue fell 1% to $28.8 billion.