The game streaming service Google Stadia is now pursuing a revised business approach — there shouldn’t be any own games, instead, they want to continue to concentrate on expanding their own technologies and reach — but only with games from third-party manufacturers.
Phil Harrison, Vice President and GM, Google Stadia announced this in the company blog. He promises: “We will continue to invest in Stadia and its underlying platform to bring the best in cloud gaming to our partners and the community.”
According to Kotaku, Google shut down internal Stadia studios. The closing of Montreal and Los Angeles studios has directly impacted 150 developers . However, it appears that Google will seek to relocate workers to other areas of the company, thus preventing them from being unemployed.
However, Jade Raymond, the creative responsible for Stadia’s internal studies, left the company. Jade Raymond was one of Google’s big signings when Stadia began its journey. Raymond is considered to be one of the minds behind the Assassin’s Creed franchise.
Google launched Stadia in 2019, a year before the arrival of next-gen consoles. The video game streaming platform arrived loaded with ambitions, with great promises in its integration with YouTube, the possibility of sharing games with a simple link, and development tools that would allow creating excellent games. With the Stadia Games and Entertainment (SG&E) division, Google wanted to create its own games for Stadia as well as distribute games for others and act as a publisher.