Although business is about making connections and learning from others to push your own company’s growth, it is also a competition. There is a constant race between rivals in the business world to innovate, develop and gain as many customers as possible to push bottom line profit.
Over the last decade or so, technology has been a big influencing factor that has taken over traditional marketing. Today, over 50% of companies solely use digital media to drive their marketing strategies, ensuring that they are staying ahead of the pack and putting them in the best position to finish first.
Not all of those technologies are standard, however. Below is a rundown of five of the most unlikely that are making waves around the business world at the moment:
The Zuckerberg Effect
Starting with social media, it was probably hard to predict during Facebook’s inception back in 2006 that social media was going to become such a useful tool in the world of digital marketing. Created to form a digital, social hub, it is now a hotspot for businesses to advertise, interact and engage with customers on a far more personal level. In terms of a marketing strategy, it is the most effective tool to break down the wall between the customer and the company and allow transparency to build sales and profit.
The Robots Are Taking Over
Alright, when we say robots, we’re not talking about little silver men going out into the streets with fliers in their hands (although this is a marketing tactic which should potentially be looked into). Instead, the AI-based chatbots that pop up on various websites are an impressive and widely efficient marketing tool. Not only can they assist customers with finding what they need, but chatbots are able to store and translate data that is gathered through searches and clicks on the website itself. This can then be used to give a more personalised experience to the customer, as well as tell your business exactly what new and existing customers are looking for.
The Ongoing Efficiency Of Emails
From the future of robots to the more old-fashioned way of doing things, email is still one of the most effective marketing tools for businesses. This is especially true when it comes to B2B, as emails can be catered and personalised to engage existing clientele and give them some transparency. Amongst all of the B2B marketing channels, email is still one of the most effective, secure and reliable when it comes to results.
The Future Of The Metaverse
You may have heard of the metaverse. It’s a little thing involving AI and VR technology that is due to take over our world in around ten years or so. It’s also an innovative and highly effective marketing strategy that can engage people on a completely different level. VR, for instance, can allow customers to get hands-on with your services or product from anywhere in the world.
Building Upon The Blockchain
Staying on the subject of the metaverse, blockchain technology itself is a highly effective method of putting your company out there and acquiring new audiences. One of the reasons it is growing more popular is because it allows a more secure and efficient relationship between a company and its consumers. You can design more targeted advertisements in a decentralised network, with the ability to cut out the middleman and go straight to the source.