Whether you’re doing work, playing games, or just scrolling on your phone, you want your activities to be as efficient as possible. In today’s busy world, no one has time to deal with issues like an unresponsive device or a slow interface.
How well a customer can enhance their experience using a product and how efficiently they can complete their tasks are some of the most critical factors in deciding if the product will be sustainable for a long term audience.
The User experience or UX is what determines their overall impression, and this is a factor that needs to be taken into consideration for software as a service platform.
Why SaaS Platforms Rely on Good UX
The key points of entry for a customer to their tasks are dealt with in the user interface, and the user experience is all about how efficiently those tasks can be completed. UX is defined by how a consumer actually feels about the product they use. Is it accessible? Is it practical? Do they feel their time is being used wisely? The more seamlessly the consumer can operate the device, the better their experience will be overall, and developers take special care to prioritize this.
For SaaS platforms, a UX needs to be as strong as possible because the same interface will be used in multiple different devices and by multiple people for different reasons as well. SaaS platforms collaborate data and share files across the cloud, so it’s important that each task is completed as efficiently as it can be.
An employee has a list of tasks they need to accomplish everyday and typically relies on SaaS platforms like document drives and office apps to get them done. The UX in this example, must help them complete the task as efficiently as they can, and developers aim to create the best SaaS UX design possible to make that happen.
What Makes a Good UX
Not only does a UX determine how well users are able to complete these tasks, but it also has a hand in determining if they will continue to do so afterward. You’ve probably experienced some bad user experiences for yourself, for example, a site where you go through hoops to find a certain option or a video that plays automatically with audio that distracts you from what you’re doing.
No company strives to provide a bad experience, but sometimes issues slip through the cracks that can have massive repercussions that affect how much a person is comfortable using a service as they move forward.
What separates a good UX from a bad one is the overall look, usability, and feel that a consumer will have once the product or service is being used. The lasting impression they have is the main factor in determining if they will be willing to come back for more.
In almost every area of software operation, a good user experience can make a huge difference when it comes to the efficiency of completing a task, and it shapes how a consumer and a service interact.