Apple plans to register several trademarks with the word ‘Reality’ — Reality One, Reality Pro, and Reality Processor through fronts that could be used for upcoming mixed reality headsets.
It is reported by Bloomberg with reference to the company’s applications filed in the US, EU, UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica and Uruguay. The company applied for the Reality One, Reality Pro and Reality Processor brands through a network of offshore companies and law firms that it has used to register trademarks in the past.
Regulators haven’t yet approved Apple’s exclusive right to use it, so it could all change between now and Apple finally unveiling its VR headset. Apple is expected to release its first mixed reality headset in 2023.
However, it is not the first time that we have heard the word Reality together with the rumors of Apple glasses. Earlier this year, Apple-related trademark applications also surfaced for the name realityOS, which would be the operating system that would govern the glasses and their associated products.
According to Bloomberg, the flagship model of the VR device, which is now codenamed N301, will be called Reality Pro. After the N301, the company is announcing an upgraded device, codenamed N602. The third will be represented by augmented reality glasses — N421.
The publication also suggested that the Reality Processor brand most likely refers to a modification of the M2 processor with 16 GB of RAM, which will be adapted for VR and AR devices.
Apple is expected to show Reality Pro next spring at WWDC. The remaining two devices, according to Bloomberg, will see the light before 2030.
