Nothing is permanent except for change. Everything changes and will keep changing till the end of time. Nobody knows what the future holds, but the present world has been changed completely with the rise of the internet. Everything is becoming smarter, and many of our jobs have shifted online. Because of the internet, people can work from home in these tough times of pandemic.
Many jobs can now be done from within the confinement of your home. One of them is marketing. The traditional advertisement approach is slowly being challenged by digital marketing. Digital marketing is a way of advertising your brand and products with the help of the internet. Among its many types, social media marketing is immensely popular.
Facebook is the biggest social media platform today, and obviously one of the top choices for social media marketing. Facebook offers many advantages as a marketing platform that can help boost both online and offline sales. One of these advantages is its own Ads service. Here is how it can help your business.
Boosts Reach & Engagement
Facebook has more than 2 billion users worldwide today. In these 2 billion users, every 1 out of 3 people uses Facebook for product recommendations and suggestions. Further, over a billion users use Facebook on a daily basis in some quantity. Facebook’s ads give you an opportunity to reach this humongous audience. Without ads, it is nearly impossible to reach great numbers when you are starting from scratch. That is unless you already have a good, loyal fanbase through your blog or website. That does not mean you shouldn’t use ads if you already have a community of customers. These ads can unlock your limit and help you grow your community more.
Overcomes Facebook’s Algorithms
Facebook’s algorithm does not have a good reputation. It is usually very random, and many flaws in it have been discovered by regular users and marketers. Many pages have reported their reach suddenly dying out of nowhere. One reason it happens is that their followers suddenly stop getting any notifications for their posts and updates. This is why you can not rely on their shady algorithm or tour organic reach. Facebook’s ads help your page overcome these restrictions.
Targets A Specific Audience
Facebook ads are arguably the most targeted form of advertising you can find on social media. That is unless you want to pay huge money to third-party tools.
Facebook Ads lets you fully customize what type of customers you want to receive your ads. Genders and locations are two basic criteria of targeting, and FB ads go way deeper than that. You can target people that are working in specific professions. You can target the audience on the basis of what they purchase online. Not all of them can be named here, but other criteria include relationship status, political interests, financial status, etc.
You can also send out your ads to a custom audience. Every email and phone number you have can be targeted with the FB ads.
Remarketing & Lookalike Audience
Remarketing and lookalike marketing are two features of FB ads that work automatically.
First, remarketing means marketing your brand to people who have already interacted with your page or website in some quantity. It can include regular customers or temporary visitors. All of them will be shown in your ads. Many marketers prefer to use growth tools for Facebook pages, and this eventually helps them in getting more sales through Facebook Ads.
A lookalike audience is the people who share their interests with your existing customers. FB ads will promote your content to like-minded people who are more likely to convert into customers.
Instagram is owned by Facebook now, which can be used for boosting your sales. The ads that you pay for on Facebook can also be shown on Instagram. Instagram is one of the biggest platforms people use to make purchase choices. This integration doubles the benefit by combining the advantages of both platforms.
Especially if you own an Instagram page on the side, both of your pages can be benefited from these ads. Having both of your pages getting a boost will ultimately help to improve your overall sales.
Facebook Ads provide deep insights and analytics that people usually only get from third-party analytical tools. These insights give you a deep look at how your page and audience behave. It can help in determining factors like what time you get the best engagement on your posts. Statistics like sales, conversion rates, number of reacts & comments, conversations, etc. can be all monitored through FB Ads Manager.
Facebook ads are indeed an effective and cheap method of marketing online. They are easy to set up and manage, as well. Aside from that, their aforementioned features have been statistically proven to help many businesses. All of these signs point towards Facebook Ads being a potential next big thing for your business.