No business that needs an online presence can afford to ignore the benefits of valuable content. After you define your audience and your content is aligned with your SEO strategy, you need to start generating and publishing content.
Consistency is key to success in content marketing. The publishing frequency isn’t important. Regardless of whether you publish daily, weekly, or monthly, you need to sustain that regularity.
Here are some effective ways to source content for your website.
Hire a freelancer
Not all companies have the time, desire, or experience to create high-quality content regularly. In-house writers can be expensive. However, you can hire a qualified freelancer to cover your content needs.
It might take a while to find a suitable professional with a voice that matches your brand and knowledge of your niche or good research skills. To test a freelancer’s ability, make sure you give them a topic related to your niche. You don’t necessarily have to use the content. This is done to get an idea of their writing style.
Create a forum on your site to start discussions
Many niches and sectors have many followers and practically unlimited topic possibilities. You can open a forum on your website to start discussions. This will let the visitors to your website start new topics and take part in current discussions.
This can be an excellent option if your audience is large because people will post new content very often. You’ll attract organic traffic if your forum is SEO-optimized and indexed in the search results. Some businesses have been able to increase their organic traffic exponentially by adding a forum.
Publish industry-relevant guest posts
Get guest bloggers – almost everyone wants to be one these days. If you decide to do this, choose content from bloggers who have sizable followings on social media and are actively involved in your industry. Their social shares will help direct more traffic to your site. Any links in their biographies should be to relevant, high-quality websites.
If you don’t have time to do this, hire a freelancer to edit or proofread the guest posts. Everything published on your site is a direct reflection of your brand.
Rewrite old content
Instead of removing old website content, rewrite it with keyword optimization. As you already have the subject and the main focus of the content, rewriting it will take less effort than writing a completely new text. Reworking older content to bring it up to modern standards will help your content marketing efforts a great deal.
How to write better content
You should grab the reader’s attention with the very first line. It’s estimated that the average attention span is just over eight seconds, so that’s how long you have to capture your reader’s interest. If you succeed, the next task is to get them to stay on your site.
Start your text with a question or some interesting stats. To keep readers from navigating away, they should be hungry for more information after reading the introduction.
Make your content easy to find
Audiences find web content by using a search engine, via a marketing email, through links on other sites, or from a post shared on social networks. The recipient of your content isn’t necessarily familiar with your brand. Your products or services should be clear. The content should include relevant links for further details.
Experts also recommend including prominent links to your social media to build a connection between your potential customers and your brand. A visitor to your site might navigate away, but they are likely to come back if they follow you on social media.