Microsoft seems interested in expanding the number of platforms and communities it has under its umbrella. After acquiring companies such as GitHub or LinkedIn, the North American giant has held takeover negotiations with the social network Pinterest in recent months, according to the Financial Times.
Information on the purchase price was not given, Although Pinterest is valued at $51 billion.
The Financial Times points out, mentioning a person close to the operation, that the talks between Microsoft and Pinterest are currently on hiatus. It is unknown if, at any point, the negotiations will be resumed or, instead, the operation has been completely ruled out.
Pinterest’s market value rose more than 600 percent during the coronavirus pandemic, but operators have historically stated that they want to remain an independent company. Microsoft’s stock market value has grown by 80 percent from a low point in the pandemic to a gigantic market capitalization of 1.83 trillion US dollars.
A purchase from Pinterest would be the largest acquisition in Microsoft history. Microsoft has made several large acquisitions in the past few years. The purchase of the career network LinkedIn for $26 billion in 2016 was followed by the code repository and network for software developers Github, the online game Minecraft with currently around 131 million users, and the gaming company Zenimax for $7.5 billion.
As the Financial Times points out, Pinterest manages a large database with which to identify the interests of its users and develop marketing strategies. The social network allows you to create boards in which to store interesting things, items that users want to buy, etc.