Around 16 million Americans are self-employed. A growing number of them are pursuing careers running online businesses. The number of people selling products on Etsy, running their own blogs or managing online lead generation services for local businesses has exploded in recent years.
Unfortunately, many of these online entrepreneurs are not successful. Part of the issue is due to the fact that they believe that they can run a successful online business without any financial investment. The unfortunate reality is that it is necessary to invest in the right tools if you really want to succeed.
There are a lot of great tools that can increase your odds of success as an online business owner. Some of the most important ones are listed below.
Docker is a very useful platform for anybody working in digital marketing. You can use Docker containers to streamline content delivery and manage digital assets more effectively. JFrog is a great tool that you should look into if you are already leveraging the benefits of Docker.
Aweber is a great email marketing automation platform. It enables marketers to build email subscriber lists, schedule emails, measure engagement, and segment lists.
This is a very important tool if you plan to run email marketing campaigns. Aweber makes email marketing far more efficient. It also Is compliant with the GDPR and minimizes your risk of getting flagged for spam. If you have fewer than 500 subscribers, then you’ll need to pay $19 a month. This is a great deal if you want to leverage your email marketing assets to their fullest advantage.
Social media marketing is a key component for many online business models. Running a social media strategy was pretty straightforward in the early days of the Internet. Unfortunately, it has become much more difficult in 2020. You are going to need all the social media tools that you can.
HootSuite is arguably the best social media platform available. It is used by 18 million people and is trusted by 80% of all Fortune 1000 companies. You can use a free HootSuite account to manage up to three social media profiles at any given time. This will significantly reduce the manhours you have to put into overseeing and managing your social media strategy.
Your online business is going to become more complicated when you start growing. You will eventually need to start hiring employees to help you manage your day-to-day operations.
This will get rather complicated quickly. You need to have a system in place to manage employee tasks and keep everybody on track. A good project management application can do wonders in this situation.
Trello is a great project management tool if you don’t want to spend a lot of money. You can have a free team on up to 10 boards with unlimited cards and lists at any given time. The GUI interface is also very intuitive.
In addition to meeting project management tools, you are going to need other online collaboration applications. Skype is one of the most popular.
Skype provides VOIP telecommunications services. You can easily keep in touch with your employees, customers and contractors. This is one of the most efficient ways to maintain communication with anybody all over the world.
Do you use Pinterest to market your content? You probably should if you haven’t started already. Pinterest is one of the most popular social networking sites and the best traffic sources on the Internet.
You will get a lot more from your Pinterest marketing campaigns if you invest in the right tools. Tailwind is one of the best Pinterest automation tools available. You can get a premium account for just $13 a month. If you pay a monthly plan, then you can schedule up to 10 pens a day. If you pay for the annual plan, then you will get a discount and be able to post an unlimited number of pins.
Tailwind also has a number of tribes that you can join, which gives you the opportunity to network with Pinterest users in your niche or related niches. This makes it easier to leverage your Pinterest marketing capabilities.