Optimizing your app screenshots is one of the best ways to do to have a high ranking on the app stores. Probably, this is the most significant component in your drive to make your mobile app stand out. Those apps that are highly searchable have the most enticing and converting screenshots. Why? Because of the visual impact that those app images have. People would judge your application based on what they see first. That is why it is important to design and create your screenshots in a great manner to increase your app’s conversion rate.
According to Ramotion, there are 5 effective ways on how you can optimize your Android and iOs screenshots. You need to follow these tips for you to design app screenshots nicely. By doing so, you will be able to encourage more users to download your mobile application in the App Store or Google Play Store.
- 1 Why Optimize App Store Screenshots?
- 1.1 1. Make it clear – your uploaded screenshots should explain what your mobile application does
- 1.2 2. Create a title with a clear mobile app description as it increases conversion rate
- 1.3 3. An important reminder: Putting videos on the app listing is not always favorable
- 1.4 4. Don’t forget to place the most eye-catching, engaging, and enticing screenshots first
- 1.5 5. One last thing – design app screenshots that can work for all devices
Why Optimize App Store Screenshots?
Are you ready now to learn about the insightful tips? Yes, you are! That is why you’re on this page because you know that screenshots are so important for ASO ranking. You have to keep in mind that the app store screenshots are the most visible component of your mobile application on the app page. The ability of your application to stand out in the app store search results would mainly depend on the optimization aspect. Therefore, you need to have eye-catching, engaging, and impressive app images.
Let’s now go to the 5 effective ways:
1. Make it clear – your uploaded screenshots should explain what your mobile application does
This is to make people understand why you’re putting your app in the app store. You need to follow the checklist below to do this step properly.
- Tell people about your app’s main features
- Explain in concise yet informative content what people can expect from your app
- Elaborate deeply the great user experience
To make sure that the message about your application is conveyed clearly, you have to ensure that the titles are short. As well, it is needed that the font is large and visible enough so that people can easily read the texts.
As you can notice, there are apps in the app store that provide only the main features with brief titles. The app developers find them beneficial in relation to app ranking. This strategy has been performed by many successful app owners and those who follow this rule have benefited from it. Blending this idea with creative visuals can entice a lot of app users.
2. Create a title with a clear mobile app description as it increases conversion rate
Aside from the need to create short yet informative titles, you have to couple it with a descriptive content, also known as listing description. More typically, those using their brand name in the title and description of their app listing are the ones that have benefited much. The conversion rate increases with adherence to this method.
You have to understand that even tech powerhouses, like Google, are using this technique. They’ve seen, experienced, and enjoyed the advantage of this feature. That is why the Google app has used its brand name in the title and the description of their app listing on the application store.
3. An important reminder: Putting videos on the app listing is not always favorable
If you think that incorporating videos in your app listing always does the favor for you in terms of ASO ranking, you’re wrong. Well, it can’t be denied that videos work wonders. But it is not always the case as there are store screenshots that are low in the ranking despite the fact that they have videos on their listing.
Furthermore, there are also experts talking about the negative impact of videos to your App Store and Google Play conversion rates. For you to be able to test it yourself, you can as well do your own experiment. Conduct an A/B testing method to find out if putting videos can lead you to success, or by just having a text-based title and description your app store ranking is working on a high note.
4. Don’t forget to place the most eye-catching, engaging, and enticing screenshots first
Because the screenshots of your app are an important visual to consider, you have to place the most engaging, eye-catching, and impressive screenshots first. By doing so, the level of your conversion rate tends to go high. It is so because you’re following the first-impression rule.
Once you have the most attractive images in the first section of your listing, you will be able to catch the attention of the users. You need to do this for your app to stand out. There is an additional tip here. You can conduct another A/B testing of your images to be able to determine which ones are the most attractive for the users. And if you need some help regarding this matter, you can visit Ramotion Store.
5. One last thing – design app screenshots that can work for all devices
Not only for iOS, not only for Android, must your screenshots work for all kinds of mobile devices. If you want to have a dramatically increased conversion rate, you have to abide by this rule. As well, you need to design app screenshots that can work for Apple Watch and Apple TV. Hitting all possible channels in a positive way is the essence of this technique.
People love visual content. That is why when it comes to ranking your mobile app, it is crucial to have the most eye-catching app screenshots with a concise yet clear title and description. Just follow the stipulated steps as they’re designed to lead you to ultimate success.
You can also read this article if you want to learn more about visual optimization for the App Store and Google Play.