6 Key Features of Shopify That Make It an Attractive Choice for E-Commerce Businesses

Shopify is a popular e-commerce platform that offers various features and tools to help businesses create and manage their online stores. From its user-friendly interface and customizable templates to its robust inventory management and marketing tools, these features make Shopify a powerful and versatile option for businesses.

Whether you’re just starting or looking to take your existing business online, Shopify is a great choice for launching and growing a successful e-commerce business. This article highlights a few key features that make Shopify an attractive choice for e-commerce businesses.

1. Easy to Use and Adapt

Shopify’s ease of use and adaptability make it an attractive choice for e-commerce businesses looking to establish an online presence. It is known for its user-friendly interface and easy-to-use features. The platform is designed for businesses of all sizes, and it is easy to set up and manage an online store. 

With a simple and intuitive interface, even those with minimal technical skills can quickly and easily create a professional-looking online store.

Shopify also offers a wide range of customizable templates and design options, allowing businesses to create a unique and branded online presence. Additionally, Shopify’s app store offers a variety of third-party apps and plugins, which you can easily add to an online store to enhance its functionality. It allows businesses to easily adapt and customize their online store to meet their specific needs.

2. Language Translation for Your E-store

The ability to offer a fully translated e-store is a huge advantage for businesses looking to expand their reach and tap into new markets. By making it easy to translate their online store, Shopify empowers businesses to connect with customers worldwide and grow their business. 

With the Shopify language translation feature, businesses can rest assured that their online store will be accessible to a global audience, no matter where they are.

Shopify’s language translation feature is simple and can be easily enabled in store settings. Once activated, it provides a translation editor which allows you to translate the text content of your store, such as product and collection titles, descriptions, and tags. Shopify also supports multi-language checkout, allowing customers to complete their purchases in their preferred language.

3. Access to Different Payment Gateways

One key feature that makes Shopify an attractive choice for e-commerce businesses is its wide range of payment gateway options. Shopify’s platform supports many payment gateways, allowing businesses to choose the best one that suits their needs.

It includes popular options like Stripe, Square, and PayPal, as well as regional options. For example, according to Global Data, there were about 429 million active PayPal accounts worldwide in March 2022. Hence, this feature is particularly essential for businesses that operate in different countries or regions. 

It enables them to connect with customers in those areas and provide them with a payment option that they are comfortable using.

Access to a wide range of payment gateway options is essential for businesses looking to sell online. In addition, it allows businesses to reach a wider customer base because customers may have different preferred payment methods.

It also offers flexibility and convenience for the business, as they can choose a payment gateway that aligns with their business needs and location.

4. Provides Many Features Without Any Extra Charges

Another key feature that makes Shopify an attractive choice is that it provides many features without any extra charges. Shopify offers a wide range of features that are included in the base price of the platform, making it easy for businesses to get started without incurring additional costs.

Some of the features that Shopify provides without extra charges include:

  • Secure and reliable hosting for the online store
  • Support for multiple languages and currencies
  • Ability to manage and fulfill orders
  • Built-in SEO optimization
  • Access to a wide range of payment gateway options
  • Advanced analytics and reporting
  • Integration with popular apps and services

By providing these features without extra charges, Shopify makes it easy for businesses to start an online store without incurring additional costs. It makes it an attractive choice for small and medium-sized businesses and those who have just started.

Additionally, the Shopify app store also offers a wide range of third-party apps and plugins, which you can easily add to an online store to enhance its functionality. Many of these apps are free or available at a reasonable cost. As a result, it allows businesses to adapt and customize their online store to meet their specific needs without incurring additional charges.

5. Mobile Responsive Design

A survey by Pew Research Center says that nearly 76% of American adults buy online products anytime by using their smartphones. Therefore, a crucial feature for any e-commerce business is its mobile responsiveness, and Shopify recognizes it by providing a mobile responsive design for its online stores.

With the increasing number of consumers using mobile devices to browse and make purchases online, businesses need to have a mobile-friendly website. Shopify’s mobile responsive design ensures that online stores look great and function well on any device, including smartphones and tablets.

Additionally, Shopify offers a mobile commerce app that allows businesses to manage their online store from a mobile device. The app includes features such as fulfilling and processing orders, managing inventory and checking sales and customer data. It allows businesses to stay connected to their online store, even on the go.

Mobile responsiveness is not a nice-to-have feature in today’s digital age but a necessity. Shopify’s mobile responsive design and mobile commerce app help businesses to cater to the increasing number of mobile users and provide them with a seamless shopping experience, which can help increase sales and improve customer satisfaction.

6. 24/7 Support

Access to reliable and responsive customer support is essential for any business. Yet, according to Zendesk, 54% of global customers feel that customer service is secondary for all the businesses they have interacted with. Shopify recognizes this by providing 24/7 support to its customers.

With Shopify, businesses can be assured that they will always have access to help and assistance whenever needed. In addition, Shopify’s 24/7 support includes a variety of resources, such as:

  • A comprehensive knowledge base with articles, tutorials, and videos to help businesses troubleshoot and solve common issues
  • A community forum where businesses can connect with other Shopify users and get answers to their questions
  • An email support system that allows businesses to reach out to Shopify’s support team with any questions or concerns they may have
  • A live chat support system that allows businesses to get real-time assistance from Shopify’s support team

Additionally, Shopify offers a range of support plans that businesses can choose from, depending on their needs. These plans include basic support, which is included with all Shopify plans, and advanced and priority support.

Shopify’s 24/7 support is a significant advantage for businesses, as it allows them to quickly and easily resolve any issues with their online store. It can help to minimize downtime and ensure that businesses can continue to operate smoothly, even when unexpected problems occur.

A Solution for Businesses of All Sizes

Shopify is a comprehensive e-commerce platform that offers a wide range of features that make it an attractive choice for businesses looking to establish an online presence. Its user-friendly interface and easy-to-use features make setting up and managing an online store simple. Additionally, the platform’s mobile responsiveness, 24/7 support, and a wide range of features without any extra charges make it a cost-effective solution for businesses.

Rakesh Babu
Rakesh Babu
Rakesh Babu is a business analyst with a focus on startups. With an MBA and years of experience, he's a go-to source for insights on entrepreneurship. Beyond the business world, Rakesh is a chess aficionado and an amateur astronomer, always curious and seeking new patterns – whether in the stars or the stock market.


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