Spotify enters the metaverse. The streaming music platform has opened its Spotify Island in Roblox, a virtual universe where fans and artists will have access to interactive sound experiences, quests, hidden surprises and exclusive merchandise.
Through Spotify Island, Spotify is creating an easy opportunity for artists to connect with fans and partner with Spotify in creating virtual in-game merchandise.
On interactive experiences, Spotify explained that Roblox users can mingle with artists, complete interactive quests, and unlock exclusive content. Profits from those Spotify Island sales will go directly to the artists themselves.
You can also create your own music and sounds through beat-making stations that work with Soundtrap, the online recording platform Spotify acquired in 2017.
Spotify has already devised a series of themed events for the year and thus gives a lot of life and entertainment to Spotify Island. That first experience will be a K-pop-focused one with K-Park. Precisely the group Stray Kids and the artist SUNMI will be present throughout the coming weeks at this same event.