Tag: App Tracking Transparency

Apple Reportedly Wanted A Share Of Facebook’s Advertising Revenue

Apple and Meta aren't exactly the best of friends, but according to The Wall Street Journal, the two companies were in talks between 2016 and...

Apple’s New App Privacy Policy Cost Social Media Companies $10 Billion In Ad Revenue

Apple's decision to implement its new app tracking guidelines — App Tracking Transparency (ATT) — in the course of 2021 is said to have cost numerous...

iOS Privacy Measures Start To Affect Facebook’s Advertising Business

The new privacy protection function "App Tracking Transparency" implemented with iOS 14.5 is apparently causing Facebook more than expected. Graham Mudd, Facebook's vice president...

Google To Bring iOS’s Most Controversial Privacy Feature To Android

A few months ago, Apple launched an ordeal to the Big Data industry — with the new privacy option in iOS 14.5, Apple allowed users...