Tag: App Tracking Transparency

Internet

Apple Reportedly Wanted A Share Of Facebook’s Advertising Revenue

Bhasker Das -
Apple and Meta aren't exactly the best of friends, but according to The Wall Street Journal, the two companies were in talks between 2016 and...
Privacy & Protection

Apple’s New App Privacy Policy Cost Social Media Companies $10 Billion In Ad Revenue

Bhasker Das -
Apple's decision to implement its new app tracking guidelines — App Tracking Transparency (ATT) — in the course of 2021 is said to have cost numerous...
Business

iOS Privacy Measures Start To Affect Facebook’s Advertising Business

Avinash A -
The new privacy protection function "App Tracking Transparency" implemented with iOS 14.5 is apparently causing Facebook more than expected. Graham Mudd, Facebook's vice president...
Privacy & Protection

Google To Bring iOS’s Most Controversial Privacy Feature To Android

Bhasker Das -
A few months ago, Apple launched an ordeal to the Big Data industry — with the new privacy option in iOS 14.5, Apple allowed users...