Tag: App Tracking Transparency

Apple Reportedly Wanted A Share Of Facebook’s Advertising Revenue

Apple and Meta aren't exactly the best of friends, but according to The Wall Street Journal, the two companies were in talks between 2016 and...

Apple’s New App Privacy Policy Cost Social Media Companies $10 Billion In Ad Revenue

Apple's decision to implement its new app tracking guidelines — App Tracking Transparency (ATT) — in the course of 2021 is said to have cost numerous...

iOS Privacy Measures Start To Affect Facebook’s Advertising Business

The new privacy protection function "App Tracking Transparency" implemented with iOS 14.5 is apparently causing Facebook more than expected. Graham Mudd, Facebook's vice president...

Google To Bring iOS’s Most Controversial Privacy Feature To Android

A few months ago, Apple launched an ordeal to the Big Data industry — with the new privacy option in iOS 14.5, Apple allowed users...

Like Apple’s Privacy Labels, Google Play Will Add Safety Section For All Apps

Google determined that, at least when it comes to privacy, Apple is a good example of practices that can be replicated. Through the Android Developers...

App Tracking Transparency: The Majority Of iOS 14.5 Users Prefer Not To Be Tracked

Around 96 percent of all US iPhone users prohibit smartphone apps from using their personal data for advertising purposes. According to Apple Insider, this is...

Facebook And Instagram Ask Users To Allow Cross-App Tracking On iOS, So The Apps Stay Free

Facebook and its subsidiary Instagram have started to ask their users under iOS 14.5 for permission for cross-app tracking and to respond to a new data protection function from Apple. To...

China’s Tech Giants Testing Tools To Bypass The New Privacy Features Of The iPhone

Some of China's biggest tech companies are preparing to bypass Apple's new iPhone privacy feature. According to the Financial Times, the Chinese CAA or China Advertising...

Facebook Is Preparing Antitrust Lawsuit Against Apple Over Monopolistic Practices In The App Store

The tension between Facebook and Apple continues to rise. According to a report by The Information, Facebook could sue Apple for monopolistic practices alleged in...