A recent report by social and influencer marketing expert Lia Haberman revealed that Meta has been developing a new text-based platform similar to Twitter. This platform aims to capture the attention of Instagram users, aligning with previous rumours surrounding the company’s intentions.
While the app does not yet have a separate name from Instagram, it is currently referred to as “Project 92” or “P92,” alternatively known as “Barcelona.” The highlighted feature of this app is its ability to seamlessly integrate with existing Instagram accounts, eliminating the need for users to create separate login credentials.
One notable aspect of Meta’s new app is its emphasis on effective moderation controls. Right from the start, users will have the ability to determine who can reply to their posts and mention their accounts. Additionally, the app will inherit the list of blocked accounts from Instagram, ensuring continuity in user preferences and settings.
According to Bloomberg, Meta is aiming for an early debut, with the app possibly launching as early as June. The company has been secretly rolling out the new app to a select group of creators over the past few months. While it will be a separate app from Instagram, it will offer the convenience of connecting user accounts, providing a seamless transition for existing Instagram users.
As Meta continues to expand its portfolio beyond its flagship platform, Facebook, developing a Twitter-like text-based app geared towards Instagram users, showcases the company’s commitment to offering diverse social media experiences. With its anticipated release, users can expect an enhanced conversational platform with powerful moderation controls while enjoying the familiarity and integration of their existing Instagram accounts.
