Data news and stories

What Is Data Mining

With the web data scraping services, it’s an opportunity to get the maximum possible information. But what’s another important aspect regarding the considerable amount of the potential data is analyzing and processing. Here comes the notion of data mining. So, what’s that?

About Data Mining

It’s a process that will involve the analysis and processing of a tremendous amount of information with the main focus on business and its audience. Data mining has many incredible benefits like problem solutions, risk management, and creating new opportunities. It involves some concepts to keep in mind:

  • Cleansing & Preparation: this is about identifying the possible flaws in data collection or finding out the possible missing info.
  • AI: the processes of human-like activities like learning something new or preparing some plans, and other relevant activities.
  • Clustering: grouping and categorizing already collected data into meaningful and practical sub-units.
  • Analytics: assessment of available digital data and thus creating more practical solutions to business.
  • Warehousing: when a huge amount of data is used to help create solutions to existing business problems.
  • Machine Learning: the programmed tool that employs all possible outcomes to learn them without a need to be pre-programmed.

So, how does all this work? Simply put, it’s about collecting and analyzing the raw information to create meaningful and useful information. This information is used in different business spheres to get a clear idea of how customers behave, what they buy, how to get their interest, and so on.

But it isn’t a new concept and can be traced back to several decades. It’s agreed that this concept appeared in the 60s, which gave rise to the fields like statistics, AI, and machine learning.

There are some other related terms, but web-data scraping is the main point of its practicality and usefulness. Why is there a need for data mining? What makes it so appealing?

  • Data mining helps to increase profits.
  • It helps to get a clear picture of the target audience and what it needs and prefers.
  • It assists in attracting and finding new clients.
  • It gives room for improvement in both selling and buying.
  • It helps the business sector keep their clients for a more extended period and thus creating the loyal audience.
  • It allows increasing ROI from the campaigns.
  • It provides the needed information on how to detect fraudulent and malevolent activities.
  • It also helps in spotting the prospective credit risk that may be involved.
  • Data mining is a great tool when it comes to controlling the ongoing operational performance.

Where is data mining used?

Even though data mining seems to be a rather broad term, it has very specific uses, and it’s not surprising to discover different spheres where it’s an indispensable tool.

  • Medicine and healthcare: data mining provides potential information and may help with future medicine. It can indicate the flaws and best sides to improve the quality of services and lowering the costs.
  • Market behavior analysis: this is the business and investment sphere, where the customers’ behavior is a determining factor. It may help understand customers’ needs and preferences, volatile factors in business.
  • Education: this is quite new in the sphere of education, yet data mining will help understand students better, opening new perspectives in creating a more efficient system for educating new generations.
  • Investigation: another interesting use of data mining used by the police is lie detection. It helps to research, investigate, monitor, and model the behavior of the suspected people.
  • Banking: data mining makes it possible for managers working in banks to keep their customers. With the information provided, it becomes easier to solve problems related to banking transactions and other related issues in banking.

Of course, it’s not the whole list where data mining can be useful. For example, it’s also used in spheres like engineering, science, surveillance, and so on. With the advent of data mining, there’ll be more spheres where data mining will be useful, beneficial, and practical.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.