Tips to Building a Better Social Media Presence

The key to success is experimenting to find out what works for you. Some say you are supposed to post every day or twice per day, but it is often a very poor long-term strategy. The people who make it big on social media are the ones who keep adapting and trying new things. Eventually, something resonates and they start seeing more followers, likes and link clickers.

Get On The Emerging Social Media Platforms

Look at the amazing money that the early adopters of TikTok are making. They were smart enough to understand that TikTok was going to grow into a massive platform. Currently, GETTR is growing as the big alternative to Twitter, and GETTR doesn’t have the bot problem.

Telegram is slowly gaining ground on WhatsApp, and Rumble is growing at an exponential rate now that YouTube is banning more and more people. Donald Trump went over there after he was banned from YouTube. Andrew Tate is now over there, and Russel Brand has gone to Rumble because YouTube started censoring his videos.

Get yourself on these social media platforms and ride the wave of their success as they grow. Plus, you need to get your usernames, handles and URLs first before they become more famous and some kid in his bedroom gets your company’s screen name.

Buy Yourself Some Influence

There are people out there now posting pictures of their vacations and of their cats wearing melon helmets, and they are pulling down thousands of followers per month. In most cases, these people cannot really monetize their accounts without selling them outright, so that is what they do. They go to websites like Fameswap and they sell their social media accounts.

This means that companies and small businesses may go onto these websites and buy accounts that already have a following. What’s more, they may buy several accounts and use them all at the same time to push a message, promote something, or to elevate a different social media account.

Make it As Original As Possible (Except for TikTok)

The social media networks, and Google especially, love brand new content. Those who work with the same background all the time should really work hard on making their content as fresh and new as possible. Try not to use backgrounds, images or sounds from other places on the Internet. The more original content you can make, the more Google and the other social media platforms will prefer your content over the long term. 

This is not true for TikTok. For some reason, people can duet and stitch all day and still become very successful. They can take content from far better producers, they can put it on TikTok and get a lot of followers. However, this only works for TikTok

Don’t Follow Trends (Except for TikTok)

Those who follow trends are always doing it on the back half of the trend. The trends cycle through the alpha social media influencers first, and then through the betas and such, down to adverts, ending all the way back at Hollywood where trends go to die. Those who follow trends have to work very fast otherwise they miss the hype and they miss out. 

This is not true for TikTok because TikTok decides what the trends will be and informs you a few days in advance. They tell you which songs to use, what types of content to create, and they tell you when to publish it. They then feature the content on and around the day when the deadline is reached and the trend sets in. It is a manipulative way to get content producers to do their job, but it seems to work and you can benefit from it. 

Nethra Gupta
Nethra Gupta
Nethra Gupta, with a Master’s in Tech and Digital Media, she's an expert in the latest tech trends and social media. Recognized in tech forums Nethra is known for her reliable insights. When offline, she loves digital art and gaming.


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