Just a month after the launch of the Nothing Phone (2), Carl Pei, the founder of Nothing, has just announced the birth of a new sub-brand, CMF by Nothing.
CMF, an acronym that stands for ‘Color, Material, Finish’, is a fresh addition to the Nothing family, promising to deliver timeless designs at attractive and affordable prices.
While Nothing, the company that brought us transparent smartphones and earbuds has been known for its focus on design innovation, premium materials, and cutting-edge technology, CMF by Nothing is set to offer a clean, minimalist design that’s both affordable and reliable.
The new brand is not just a sidekick to Nothing; it’s a separate entity with its own unique identity. According to Carl Pei, CMF by Nothing will have its own team of engineers and designers. This will help them develop devices faster since they won’t have to work on the main brand products.
However, it shares some similarities with its parent brand. Both are heavily design-focused, and consumers can expect the same level of quality that they’ve come to associate with Nothing’s products.
The goal of CMF by Nothing is not just to offer affordable devices but also to complete the Nothing ecosystem and attract more users to it. While Nothing continues to aim for the premium segment with its innovative designs and latest hardware, CMF is set to cater to a broader audience with its timeless designs and accessible pricing.
The first products to be released under the CMF brand are rumored to be a pair of headphones and a smartwatch, both expected to hit the market in 2023.
