EA Is Looking For A Potential Buyer Or A Merger Partner

Electronic Arts would be looking for a sale or merger agreement with another big company. In recent years, EA has held talks with numerous candidates from the media industry. Among them were Disney, Apple and Amazon, reports Dylan Byers on the news site Puck.

EA’s goal would be to keep Andrew Wilson as the CEO of the new combined company. Presumably, therefore, it would be an agreement like the one between Microsoft and Activision Blizzard.

According to Gamesindustry, Andrew Wilson had just held the last relevant talks with Brian Roberts, head of the media group NBC Universal. The talks between the company leaders are said to have dragged on for several weeks. Ultimately, they failed due to details about the price and the future structure.

At the same time, EA recently announced the end of the collaboration with FIFA for its famous soccer game, the group’s best-selling title and FIFA would be called EA Sports FC in the future.

There have also been reports in recent weeks that Ubisoft’s owners are actively looking for a buyer. However, company boss Yves Guillemot — whose family holds around 18.5 percent of the shares — recently said that one would actually like to remain independent.

In recent years, companies like Sony, Tencent and The Embracer Group have bought many development studios and game publishers. Both Electronic Arts and Ubisoft have so far held back on these acquisitions.

Avinash A
Avinash A
Meet Avinash, a tech editor with a Master's in Computer Science and a passion for futuristic tech, AI, and Machine Learning. Known for making complex tech easy to understand, he's a respected voice in leading tech publications and podcasts. When he's not deciphering the latest AI trends, Avinash indulges in building robots and dreaming up the next big tech breakthrough.


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