Fundamental but often overlooked in design is the contact page of a website. Whether you run a personal blog or a professional site, the contact page must be curated and never lacking.
Before you take the time to create a custom contact page, you’ll wonder if it’s worth it. The answer is yes. An effective contact page creates trust with your user because it is an exclusive and private communication channel. Trust between a customer and a business is valuable. So, we recommend you contact an expert in web design agency services.
By allowing users to contact you easily in case of a problem, you can save those regular users who have had a bad experience. Being there to answer questions can help you convert curious visitors into regulars.
For example, in the case of a shopping website, when a visitor delays a purchase or abandons their shopping cart, it’s often because they still have unanswered questions or need to think about an important detail. Unfortunately, these hesitant customers often decide to walk away empty-handed. If online consumers can easily contact you, they can get the answers they want and finally add their items to their cart to complete their order.
What could you add to a contact page?
Remember who you are and what you do. The visitor does not necessarily start browsing your site from the home page. This only happens when they already know you or access your site from a direct address. It is, therefore, possible that the visitor does not yet know who you are when they land on the contact page, so it may be useful to describe who you are and what you do briefly. Don’t go too far so as not to bore those who already know you. A very short introduction is more than enough.
Inform users about the timing of your responses. A phrase such as “I will contact you within 48 hours” reassures and builds trust; of course, they must receive the reply within 48 hours. Otherwise, the phrase will have a boomerang effect on your image.
The contact form is a good opportunity to ask the visitor to subscribe to your newsletter. In this case, you can inform the user that it is free and that you can unsubscribe anytime. It also indicates how often you will receive the newsletter.
Thank you, page.
You can create a thank you page to land on after submitting the form. You can customize your thank you for the contact request, explain the next steps and timing, and set it as a goal in Google Analytics to measure your page’s performance.
Another contact opportunity you can offer to your potential customer is to make a telephone or live appointment directly, thus speeding up the contact procedure.
Frequently asked question
Are there any questions they ask you very often? This is the ideal place to enter them, accompanied by clear and simple answers. This way, you will avoid having to answer and waste time, and you will improve the user experience by immediately solving their doubts.
Essential design features:
1. Contact page should be easy to find
Your Contact page will be useless if no one can find it. Being accessible means providing an intuitive way for customers to access your contact page when they want to talk to you. Two locations are particularly suitable: the main navigation bar or the site’s footer.
2. Create a welcoming Contact page
Once visitors land on your Contact page, do they feel you’re open to receiving their emails, phone calls, and feedback? Or is your page sending signs that aren’t so encouraging to get in touch? This point seems obvious, but depending on the content conveyed by your page, your customers may or may not decide to contact you.
By letting customers know that you’ll be happy to assist them with whatever they want, your brand will seem more approachable to them. Here are some examples that you can adapt to suit your needs:
“We value our clients and would be delighted to assist you.”
“Your messages mean a lot to us! Contact us today, and we will be happy to process your request. “
“We look forward to hearing your feedback, responding to your requests, and providing any assistance you may need!“.
3. Provide all necessary contact information
Include all of your contact information. For example, you should list your work phone number, social media accounts, the location of your physical outlet if you manage one, etc.
Depending on the type and scale of your business, you may need to pass additional information to customers on your contact page:
- Activity hours (or opening hours if you have a physical store) and average response times.
- Email addresses for bulk order inquiries.
- A map showing the location of your physical point of sale (if applicable).
4. Contact form: fewer fields are better
Do not enter too many fields in the contact form. Your users’ time is precious, and any unnecessary fields you force them to fill will take them away from their main goal: getting in touch with you.
To prevent visitors from leaving your site before submitting your contact request, limit yourself to the fields that can help you understand their needs. Don’t force users to give you too much personal information. For example, don’t ask for alternative email addresses or phone numbers.
Be clear and concise. The fields that must not be missing are name, email address and message.
5. Present a relevant call to action
People will always visit your Contact page but don’t fill out your form. However, it is an opportunity to seize to invite them to do something else, whether it is to subscribe to your newsletter, consult your products on sale, or follow you on social networks. The bottom of the Contact page is the perfect place to include a thoughtful call to action.
6. Proudly display your brand image
If likability and humour define your brand, incorporate them into relevant touchpoints on your site — nothing creates more inconsistency than the mismatch between humorous marketing content and character and an impersonal and formal tone on a contact page.
The more accessible your Contact page appears, the easier it will be for users to raise concerns and ask questions. This is how you can better understand their needs and expectations.