Why is it so important to verify the list of emails?

Trying to figure out why your email campaign fails because of the bounced emails might be a tough task, but in reality, the reason is simple – the emails in the list might be old, fake or invalid. To solve this issue is easier than you may think. All you need is to verify your list of emails with email verifier (for example https://truemail.io/).

What are the benefits of email verification?

Email verification is the most effective way to clean your list from inactive email addresses.

The email validation process includes real-time verification of emails on your list of emails obtained from different sources, for example with LinkedIn email scraper. To verify your existing list in bulk is perfect to make sure that all your contacts are accurate. Email list cleaning with truemail will show you which emails are no more valid and you can remove them from your list and never send it to them.

The clean and verified list with only accurate emails will help you to get more profit from your campaign.

1. Saving money

For sure, the greatest advantage of the email address validation is money you can save. Every mail you send means spent dollars, therefore each marketing letter that goes to an invalid email address means wasted money.

With an accurate, clean list, you’ll get a better return on investment.

2. Efficient data analysis and division

The list which has a lot of fake emails not only harms your campaign statistics but also doesn’t provide any efficient data analysis for creating future engagement strategy, while this data is very important for your return on investment.

A verified email list will help you to understand who’s an active customer and who has used your company’s services before, and also much more. This gives a way to split up your email marketing strategy.

3. Improved reputation.

When your mail bounces back, the email providers can ban you from the services, so your sender reputation will be damaged.

You don’t want to be marked as “spammer”, right? Therefore, email verification helps to keep your status as an honorable brand with your Email Service Provider and Internet Service Provider.

That’s why email verification is so important for your email marketing strategy and for getting as much profit from your campaign as possible. Such a simple action will save you hundreds or thousands of dollars and greatly increase your deliverability rate. Email list verification is something you should implement to your marketing campaign as soon as possible to obtain unbelievable results.

Rakesh Babu
Rakesh Babu
Rakesh Babu is a business analyst with a focus on startups. With an MBA and years of experience, he's a go-to source for insights on entrepreneurship. Beyond the business world, Rakesh is a chess aficionado and an amateur astronomer, always curious and seeking new patterns – whether in the stars or the stock market.


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