Netflix announced that its first video games would land on smartphones and tablets. The company also pointed out that these games will be included in the current subscription without any additional charge. So, we could say that they will take their first steps as a competitor to Apple Arcade and Google Play Pass.
A component of the gaming efforts should also include interactive content that matches the respective series or films on Netflix. With the announcement, Netflix emphasizes that, despite the new category, the series and films will continue to grow in the coming years and be supported with investments.
After a decade in the market with Netflix, however, it is time to learn more about how their own users value games. In the past, Netflix had pointed out that it viewed games as competition for its own service when it came to getting users’ time and attention.
With games, Netflix could differentiate itself from other providers in the increasingly competitive film streaming market. Also, many games are significantly longer than series, so that customers may not pause their subscription as often if there is no exciting film content to be seen.