In an unexpected change of events, Samsung is said to have halted internal discussions on replacing Google Search engine on its devices with Microsoft Bing. The earliest reports of the possible switch created quite a commotion within Google. However, according to sources close to the situation, Samsung has opted against implementing this adjustment for the time being, providing Google comfort.
The Wall Street Journal cited that Samsung has no immediate plans to adopt Microsoft Bing as its default search engine. It appears that the alleged plans have been scrapped, leaving Samsung’s search engine preferences unchanged.
The reasons behind this sudden reversal remain unclear. It could be a result of renegotiations with Google, failed negotiations with Microsoft, Google’s own advancements with Bard or perhaps other undisclosed factors.
It’s worth noting that a recent update to SwiftKey, a popular keyboard app pre-installed on most Galaxy smartphones and tablets, has integrated Microsoft Bing. While Bing is not the default search engine, the inclusion of its generative AI within the SwiftKey keyboard could potentially boost its market share as an alternative to the default proprietary keyboard app on Galaxy devices.
Despite these developments, rumors continue to circulate regarding the possibility of Bing replacing Google Search as the default search engine on Firefox. However, as of now, no concrete evidence has emerged to support these speculations.
Samsung’s decision to suspend discussions about switching search engines showcases the complexity and competitiveness within the mobile industry. The search engine landscape remains dominated by Google, but alternative players like Microsoft Bing are continuously seeking opportunities to gain market share. While Samsung’s plans have currently taken a different direction, the ever-evolving nature of the industry means that changes and surprises may still lie ahead.