According to The New York Times, Samsung Electronics, a key Google partner, is considering replacing the Google search engine in its phones with Microsoft Bing. The decision might greatly influence the search engine industry since Google’s search business is currently in danger from Microsoft Bing’s fast-growing user base.
Google employees were allegedly astonished to learn that Samsung Electronics may replace Google as the default search engine for their smartphones with Microsoft Bing. Every year, Samsung makes hundreds of millions of Android handsets, and Samsung Electronics accounts for around $3 billion of Google’s annual revenues.
While talks between Samsung Electronics and Google continue, the potential of Samsung Electronics moving to Bing as the default search engine underlines the significance of alliances and competition in the digital sector. According to Google, Android smartphone makers can integrate technologies from other firms to improve the user experience.
Microsoft Bing’s growth in the search engine industry is due to the incorporation of an AI-based Bing Chatbot, which has been gaining more users since the start of the year. If Samsung Electronics moves to Bing, Microsoft might make a significant breakthrough in the search engine sector, which Google has long dominated.
The default search engine is the one that shows when a user taps on the search bar. If Samsung Electronics changes to Bing, it might cause a big shift in the search engine business, forcing Google to develop fresh ideas to stay ahead of the competition.