Microsoft Bing search engine has gained pace on Google by introducing an AI-driven chat feature powered by GPT-4. According to Reuters, Bing has seen a 15.8% rise in page views since the feature’s introduction, resulting in more than 100 million daily active users for the first time.
The success of Bing’s new chat feature demonstrates that Microsoft’s attempt to counter Google’s search market domination is succeeding. According to analyst Gil Luria, even a tiny fraction of Google’s consumers shifting to Bing would significantly benefit Microsoft. Google’s user counts dropped by around 1% during the same period, allowing Bing to gain even more ground.
Mobile app downloads have increased in response to Bing’s recent success. Bing had around eight times the number of downloads as Google, while Google’s downloads were down around 2%. This shows that Bing’s AI-powered chat function is appealing to consumers and aiding the company’s distinction from Google.
Google, on the other hand, is not sitting idle. The company recently released a preview of its generative AI-powered chatbot, Bard, in the United States and the United Kingdom, hinting at future integrations with Google products such as Search and Workspace. While Bing has surpassed Google regarding AI-powered solutions, it is evident that Google is not far behind.
Bing and Google’s battle is set to heat up in the future as both companies use AI to improve their search capabilities. The success of Bing’s AI-powered chat function is encouraging for Microsoft, but only time will tell whether it can genuinely compete with Google in the long run.