Microsoft Bing Sees Increase in Users with New AI-Powered Chat Feature

Microsoft Bing search engine has gained pace on Google by introducing an AI-driven chat feature powered by GPT-4. According to Reuters, Bing has seen a 15.8% rise in page views since the feature’s introduction, resulting in more than 100 million daily active users for the first time.

The success of Bing’s new chat feature demonstrates that Microsoft’s attempt to counter Google’s search market domination is succeeding. According to analyst Gil Luria, even a tiny fraction of Google’s consumers shifting to Bing would significantly benefit Microsoft. Google’s user counts dropped by around 1% during the same period, allowing Bing to gain even more ground.

Mobile app downloads have increased in response to Bing’s recent success. Bing had around eight times the number of downloads as Google, while Google’s downloads were down around 2%. This shows that Bing’s AI-powered chat function is appealing to consumers and aiding the company’s distinction from Google.

Google, on the other hand, is not sitting idle. The company recently released a preview of its generative AI-powered chatbot, Bard, in the United States and the United Kingdom, hinting at future integrations with Google products such as Search and Workspace. While Bing has surpassed Google regarding AI-powered solutions, it is evident that Google is not far behind.

Bing and Google’s battle is set to heat up in the future as both companies use AI to improve their search capabilities. The success of Bing’s AI-powered chat function is encouraging for Microsoft, but only time will tell whether it can genuinely compete with Google in the long run.

Sabarinath is the tech-savvy founder and Editor-in-Chief of TechLog360. With years of experience in the tech industry and a computer science background, he's an authority on the latest tech news, business insights, and app reviews. Trusted for his expertise and hands-on tips for Android and iOS users, Sabarinath leads TechLog360 with a commitment to accuracy and helpfulness. When not immersed in the digital world, he's exploring new gadgets or sharing knowledge with fellow tech enthusiasts.


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