For business owners wanting to gain a competitive edge over rivals, you can’t afford to miss out on the latest business tech and innovation trends. Thankfully, there are plenty of 21st century solutions and tools designed to fit business models and streamlined to make running your business that little bit easier and more efficient.
To push your company in the right direction, here are some critical elements of a company and the best digital technology solutions to enhance its functions.
Customer Relationship Management and Marketing Automation
There is no denying the power customers have on businesses. After all, they are the ones who keep us in business! Hence, maintaining solid connections with them is crucial, which is where customer relationship management (CRM) and marketing automation come into the equation. Some people confuse such terms, but they denote different things.
A CRM is a mechanism that monitors business leads, clientele, and prospects, whereas marketing automation monitors all customer interactions. This includes when they visited a web page on your website and at what time. There are many tech solutions that offer CRM and marketing automation capabilities together. This can help in cutting costs.
To retain success in business, especially in 2022 and beyond, having an online presence is vital. Once you’ve got a business website and blog in place, you need to pay attention to cybersecurity software. Sadly, cyberattacks can and do happen. What you may find surprising is that it isn’t just the small companies that fall victim to cybercriminals. The likes of Amazon have had security breaches too.
Regardless of how big or small your company is, installing cybersecurity software is essential. Anti-malware software in particular will protect your business data and information from attacks. You can go one step further and look into Totality Services IT Business Support services. This IT support London provider knows the ins and outs of cybersecurity and what actions you need to take to bulletproof your data.
Thanks to the rise in the popularity of smartphones and tablets, electronic signatures have increased over recent years. Because of the COVID-19 pandemic, there was an ever-increasing demand for eSignatures among teams and businesses of all sizes.
Businesses across the UK can use electronic signatures for numerous purposes. These include approving a contract or agreement, authenticating a document, signing documents remotely on somebody else’s behalf, and making online purchases. As we move into 2023, more and more businesses will be adopting eSignatures. Thankfully, the eSignature sector offers a range of solutions, such as DocuSign alternatives for a reasonable fee.
Wherever your talents lie in business, you may not be an expert in accounting, and that’s ok! There are lots of dependable accounting software and tools out there for you to use instead. They do all the hard work for you. Some of the most popular include FreshBooks and QuickBooks. Factoring in these types of small business tech is essential for growth.
When using such software, you’re able to keep tabs on your revenue and expenditure. What’s more, this software lets you stay on top of financial reports, even if you are using something as simple as an iPad for business. Financial reports can be prepared quickly if you link to your bank account. There is some accounting software that lets you monitor your inventory too.
Social Media and Advertising
Is your aim to boost sales and customers through brand awareness? If the answer is yes, you need to put yourself out there and advertise your products or services. Although word of mouth is fantastic for getting the word out, developing social media activities can work just as well. Thankfully, you don’t have to do this all by yourself. There are marketing agencies you can work with that can help deliver better results.
There are lots of software you can make use of too. These are in the form of Facebook ads and socials. Such services have enough resources at their disposal to spread your brand’s message to millions of people within a matter of seconds! What’s more, they are able to target and retarget audiences based on your preferences. When compared to traditional advertising methods, using social media software can be more cost-effective for your brand. Just make sure you know the best tactics for using social media ads. You don’t have to spend a fortune to achieve the results you’re after. Social media is one of the best platforms for boosting your business growth.
Technology innovations have impacted the ways in which companies of all sizes succeed, particularly small businesses that need the same tasks accomplished as the giants, but with a far smaller budget and workforce. There are plenty of tech solutions and tools that are affordable for businesses across the board which are sure to boost the success of your company going forward.