Twitter has finally found its new CEO, as announced by current owner and CEO Elon Musk. Musk revealed that former NBCUniversal advertising executive Linda Yaccarino would take over the role within six weeks. Yaccarino’s appointment comes after a lengthy search for a new CEO to take over from Musk, who will remain as chairman and “CTO overseeing products, software, and system administrators.”
Yaccarino is a seasoned advertising professional with over 20 years in the industry. Before joining NBCU in 2011, she was Turner’s Executive Vice President of Advertising. She was also appointed by former President Donald Trump to the Presidential Council on Sports, Fitness, and Nutrition in 2018. Yaccarino’s experience and expertise in advertising will be valuable to Twitter as it tries to attract and retain advertisers.
Under Musk’s leadership, Twitter has struggled with content moderation policies and verification systems, leading to concerns among advertisers and users alike. Yaccarino’s appointment may help to ease these concerns and reassure advertisers that Twitter is still a lucrative platform for advertising revenue.
Yaccarino’s appointment has already impacted the stock market, with Tesla’s shares soaring shortly after Musk’s announcement. Some speculate that Musk’s decision to step down as Twitter’s CEO may also be a sign that he plans to resign as CEO of Tesla. Musk, on the other hand, has not signalled such intentions, and his ongoing role as chairman of Twitter shows that he is dedicated to the company.
In his statement, Musk also hinted at his vision for Twitter’s future. He stated that he is excited to work with Yaccarino to convert the platform into “X, the everything app.” This is unclear what this implies, but it hints that Musk has big hopes for Twitter’s future growth and development.