Elon Musk’s SpaceX, together with Canadian startup Geometric Energy Corporation (GEC), will launch CubeSat into space to broadcast advertisements.
GEC wants to put a satellite that displays announcements on a screen into orbit and record them with a camera so that they can be broadcast live over the internet. It will use SpaceX’s Falcon 9 rocket to carry its CubeSat satellite model to Earth orbit in a few months.
Samuel Reid, CEO and co-founder of GEC, has explained the details of this project in an interview with Business Insider. It ensures that companies and individuals will be able to buy a pixel of the screen to place their ad and that later they will be able to be seen on YouTube and Twitch. Advertisers are expected to pay for ad placement with cryptocurrencies such as Ethereum and Dogecoin.
To place an advertising banner, advertisers have to buy tokens to claim, locate, and design a pixel on the display screen. There will be five types of tokens to choose from — Beta for the X coordinate, Rho for the Y coordinate, Gamma for the brightness, Kappa for the color, and XI for the time. The Gamma and Kappa tokens allow people to control what their pixel will look like, while the XI token determines how long it will last for.
GEC has not yet announced how much it will cost for tokens required for advertising on an orbital billboard will cost, or how much it will cost to launch CubeSat.