Real estate is one of the most competitive industries globally, with new companies continuing to emerge every year. As a result, real estate agents need to go above and beyond to stand out from the crowd and attract new customers.
Even the savviest real estate agent can encounter difficulties when it comes to marketing their business. After all, many real estate agents face stiff competition daily. If you’re currently struggling to market your company, don’t worry.
The following marketing strategies have helped top real estate agents succeed for years. Here are some marketing strategies utilized by top real estate agents that you can also implement
1. Digital/Social marketing
Social media is a great way to engage your target market, and top real estate agents are no exception. Real estate agents who are active on social media will often post photos and videos of their work.
The more photos they share, the more they build trust with potential customers. One of the most popular social media platforms for real estate agents is Instagram.
Real estate agents can use Instagram, Facebook, and Twitter to share photos of homes that they’ve sold and other content that will show off their work ethic and professionalism. Using social media platforms, top real estate agents can share information about themselves and their services with potential clients.
Top real estate agents can also use social media marketing to interact with other industry professionals by sharing information about new listings or asking questions in the comments sections of other people’s posts.
Another popular platform for real estate agents is Pinterest, which allows them to share images of homes that have been featured in magazines or newspapers.
2. Word of mouth
The best way for consumers to find a good real estate agent is to hear about them from a friend. Word of mouth marketing is one of the most powerful forms of marketing.
Real estate agents need to be able to get their names out there, and this is often done by word of mouth. If you know someone who has had a positive experience with a real estate agent, ask them if they would recommend that person, and then contact that person to ask for their name.
Additionally, word of mouth marketing strategy is best option for real estate agents because it allows them to have a one-on-one conversation with their clients and show them how much they care about them.
In addition to this, it is an excellent way to show your clients exactly how you and your team can meet their real estate needs. It is also a great way to ensure that all of the details are being covered in the transaction and that everything will be completed promptly.
When you meet someone who has recently purchased or sold a home which your real estate agent assisted, you can use this as an opportunity to refer them to your real estate agent. This can also work in reverse.
If you have met someone who was highly impressed with your real estate agent’s services, ask them if they would be willing to refer you. Your referral will provide the same level of service as your original referral, so it can be an excellent way to increase your business and reputation in the industry.
For a long time, referrals were the only way to grow your business, but now there are several methods that you can use to promote your real estate business.
4. Direct mail
You can also send direct mail pieces directly to potential clients that include testimonials from previous clients about how wonderful your real estate agents are at helping them find homes that meet their needs and desires.
This can help build trust in potential clients before they’ve ever met the people behind the letters sent out by your agency, which shows how serious you are about providing excellent customer service for all of your clients.
Real Estate agents can create their clients an email marking their birthday or anniversary and send them a personalized card with a picture of their new home. This is also a great way to show your clients how much they mean to you and how much you appreciate all of your hard work.
5. Effective Search Engine Optimization
Real estate agents should use search engine optimization SEO techniques to increase their online presence. As a result, top real estate agents will often make it a point to ensure that their website URL is optimized for search engines such as Google or Bing.
Furthermore, top real estate agents should use keywords in their titles and descriptions when posting on social media platforms like Facebook or Twitter. Potential customers can easily find them searching the internet for information about specific areas or neighborhoods in a city they’re interested in moving to.
6. Local Public Relations
Real estate agents should spend time establishing relationships with local business owners so that they can get press coverage when they need it most, such as during the peak of home sales activity in a particular area or at the end of each year when there is typically a flurry of activity in the local economy.
Top real estate agents should also spend time creating positive word-of-mouth by making friends with locals interested in buying or selling homes to refer potential clients to them when they want to sell their homes or find a new one.
7. Getting involved in your target community through charity
Real estate agents can also significantly impact a community by becoming involved in the local charity community. Realtors who are involved in their communities can use their connections to help raise funds for local charities, which will boost their trustworthiness and professionalism.
In addition, top real estate agents should volunteer at local schools, summer camps, and other organizations that benefit children or senior citizens to show that they care about people and the communities where they live.
8. Working with other real estate agents to help build a network
Top real estate agents should also work with other real estate agents to build a network of top-quality agents in the area. This will allow them to refer clients to each other, which will increase the number of clients they can sell houses for.
In addition, working with other top-quality real estate agents in the same area will help them get referrals from their friends and contacts, increasing their chances of selling more homes.
Top real estate agents should also develop relationships with mortgage lenders to provide loans for clients and be a resource for their mortgage customers if they need any information about mortgages or loan programs.