The advent of technology continually affects enterprises, whether big or small, in conceptualizing marketing strategies for their products and content. Now, a consumer’s shopping journey starts with a quick search on various search engines. Since present technology aims to provide comfort and convenience to users, typing keywords is slowly being replaced with the newer feature of voice search. Apart from recording podcasts, the use of voice technology has become the centralized feature of wearable devices, smartphones, and computers. With a spoken command, you can access apps, and queries are solved in a quick and compelling manner.
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Ways You Can Optimize Your Website for Voice Search
Businesses thrive when they adapt to consumers’ changing desires and their desire for exemplary customer service. If you want to integrate and optimize your website to suit the rising trend of voice search, here are five fool-proof ways to do it.
Get Listed as a Local Business
Both smartphones and wearable devices have limited display when compared to laptops or desktops. People always click on the first option a search engine displays to them. If you want to be at the top of a search engine’s results listing, you need to have your business listed as a local enterprise. Wearable technology and smartphones use integrated location services that will assess a user’s query. Then, a search engine’s algorithm will determine local businesses that are relevant if the search has local intent. Using your website visitor analytics tool, you can determine what types of devices your visitors utilized to view your page.
Elevate Your Website’s Loading Speed
In a world where speed determines the winner, both AI-powered Google Home and Google Voice Search prefers websites and pages with fast loading speed. This data is not only limited to voice searches but is applied to keyword queries as well. To monitor your website’s loading speed, you can use Google’s PageSpeed Insights. Furthermore, you can follow these tips to further lessen loading speed.
- Coding languages such as JavaScript, HTML, and CSS can be minified with free online tools.
- Images that are embedded in blog content and graphic designs on your pages must be optimized.
Combination of Long Form and Short Form Content
To engage with the audience and interact with prospects, you’re going to need relevant and quality content. Your website’s content answers questions and guides your customers to make their purchasing decisions. Outstanding content also drives sales numbers upwards. As statistics show, websites that have long-form content (articles or blogs that have 2000 words or more) have been consistently ranking at the top of results lists. But, bombarding your audience with long-form content doesn’t always work well. Short-form content is instrumental for making sure that your audience has answers to their queries quickly.
Increasing Social Media Presence
Entreprises know how social media platforms impact their sales, operations, and visibility. To optimize your website for the integration of voice search, you need to increase engagement on popular avenues like Instagram, Twitter, and Facebook. The use of infographics, vibrant images, and compelling graphic design can lure them into redirecting to your website since they are looking for more details. You may have noticed already that social media pages that boast a huge number of followers consistently appear on top of results listings.
Utilizing Structured Data Markup
Since businesses rely on the use of Search Engine Optimization, the term structured data markup is probably all too familiar to you. Structured Data Markup is information presented on search engines that helps answer a visitor’s query. If you type in a specific keyword, for example, “best chili in Los Angeles” on a search engine, you’ll see one small establishment with a small paragraph that indicates its address, contact number, and website. Aside from listing its name and address, you can see the establishment’s opening and closing hours, promos and more.
The continued evolution of technology has brought success, convenience, and reliability to every business on the planet. The use of this new tech maximizes sales drive and produces profitable and sustainable operations. When technology integration and adaptation are implemented effectively, customers will continue to pour in and brand loyalty will follow.
